0425DP - 199TRU | Creative Content Director
THE ROLE
We're searching for self-starters, makers, and creative visionaries to lead groundbreaking marketing with a mission to spread joy. We're seeking a Creative Content Director with expertise in developing short-form video content based on trends.
The ideal candidate is a social-first Creative Content Director, deeply obsessed with culture and storytelling. You should be passionate about and experienced with innovative digital platforms such as TikTok, Reels, and YouTube Shorts. As a player-coach, you'll focus on creating and leading social content that engages in real-time cultural dialogue. Our clients rely on us to distinguish them on both traditional and cutting-edge platforms, giving you the opportunity to craft the marketing techniques of the future.
As the Creative Content Director, you'll develop, execute, and oversee disruptive, social-first content with an emphasis on short-form video—humor is a plus! You'll collaborate with the Content Strategy Director to create strategies that resonate with target audiences. You'll also work closely with the account management team to understand client goals and ensure alignment. Leadership, mentorship, and a background in copywriting or production are highly valued.
RESPONSIBILITIES
Drive social-first creative content development, with a focus on short-form video that captivates audiences and pushes creative boundaries.
Partner with the Content Strategy Director to craft impactful content strategies that resonate with target audiences.
Manage and mentor a skilled team of creators, makers, videographers, copywriters across brand channels—guiding, producing work, fostering creativity, giving feedback, and overseeing bandwidth.
Collaborate with the account management team to align content with clients' objectives and brand guidelines.
Stay current on emerging social media trends, tools, and platforms to elevate our creative offerings.
Foster agency-wide innovation and excellence through thought leadership and creative direction.
QUALIFICATIONS
Experience creating and overseeing content, scripting, production, and editing for short-form video (TikTok, Reels, and/or YouTube Shorts) as shown in portfolio.
8+ years of experience in social media marketing, with at least 2–3 years in a leadership role.
Strong leadership, project management, and client-facing skills.
Proven success in developing, overseeing, and executing social-first content strategies.
Experience managing, mentoring, and guiding a team of content creators.
Excellent communication skills and confidence in presenting to senior leadership.
Passion for and experience with short-form video and other social storytelling formats.
Ability to adapt priorities, meet deadlines, and excel in a fast-paced environment.
Deep cultural awareness, knowledge of Zillennials' social habits, and enthusiasm for the industry.
Expertise in creating campaigns with consideration for algorithms across social platforms.
Strong attention to detail and commitment to quality.