0425DP - 202TRU | Social Media

THE ROLE — Social Media Specialist

We’re looking for a Social Media Specialist who lives and breathes digital culture and is excited by the fast-moving world of social media. You’re passionate about connecting with audiences, spotting trends before they peak, and building engagement strategies that bring brands to life across platforms.

You’ll play a key role in managing social channels, planning and scheduling content, analyzing performance metrics, and collaborating closely with creative and strategy teams to ensure content is not only engaging but also aligned with brand goals.

This role is ideal for someone who is proactive, detail-oriented, and thrives in a dynamic, collaborative environment—someone who knows how to balance creative energy with strategic thinking.

You’ll help shape the future of social media marketing for one of the world's most iconic and forward-thinking tech brands known for empowering creativity and productivity across the globe.

RESPONSIBILITIES

• Manage day-to-day operations across social media platforms (TikTok, Instagram, LinkedIn, YouTube, X, etc.).

• Plan, schedule, and publish content using tools like Sprout, Later, Hootsuite, or similar.

• Collaborate with content creators, designers, and internal stakeholders to align posts with ongoing campaigns and brand initiatives.

• Monitor social media trends, pop culture, and audience behavior to inform content planning and brand voice.

• Engage actively with followers — responding to comments, DMs, and fostering community conversations.

• Work cross-functionally with creative, strategy, and account teams to support social-first campaigns.

• Track and report performance metrics (engagement, reach, impressions, follower growth) and optimize strategy accordingly.

• Assist in writing compelling, on-brand copy tailored to each platform.

• Contribute to social listening and competitor benchmarking.

• Support the implementation of paid social strategies in collaboration with the media team.

QUALIFICATIONS

• 3–5 years of experience managing social media accounts for brands or agencies.

• Deep understanding of social media platforms (especially TikTok, Instagram, LinkedIn, YouTube Shorts, and X).

• Strong written communication and copywriting skills tailored to digital audiences.

• Experience using scheduling and analytics tools like Sprout, Buffer, Later, or native platform tools.

• Data-driven mindset with experience reading and interpreting performance metrics.

• Ability to work under tight deadlines and juggle multiple projects with a high level of organization.

• Passion for digital culture, social trends, and online community building.

• A collaborative mindset and positive attitude — comfortable working across teams.

• Bonus: Familiarity with basic creative tools (e.g. Canva, Adobe Express) for light content adaptation.