0525 - 218TRUE | Marketing Specialist - Outreach & CRM
Job Description: Marketing Specialist – Outreach & CRM
Location: Remote
Type: Full-time
Our client is a nearshore staffing company based in New York with over 20 years of experience. They work with leading enterprises and fast-growing startups in the U.S., delivering cutting-edge technology solutions.
Role Overview:
We’re looking for a Marketing Specialist focused on Outreach and CRM to help drive and support client engagement strategies through effective outreach campaigns and CRM optimization. This role is ideal for someone with experience in lead generation, email marketing, contact segmentation, and CRM management. You'll be instrumental in building and nurturing relationships with prospects, as well as maintaining clean, organized marketing databases.
You’ll work closely with sales, operations, and other marketing stakeholders to execute outbound campaigns, monitor engagement performance, and continuously optimize workflows using tools like HubSpot or Salesforce.
This is a fully remote role that offers the opportunity to work on exciting projects for industry leaders such as Amazon, Google, and Apple.
Key Responsibilities:
Outreach Campaigns: Plan and execute outbound marketing campaigns (email sequences, drip campaigns, etc.) aimed at engaging leads and driving conversions.
CRM Management: Maintain and update CRM records (HubSpot or Salesforce), ensuring contact lists are clean, accurate, and properly segmented for targeted outreach.
Lead Nurturing: Support the lead generation funnel through timely follow-ups, automated workflows, and performance tracking.
Email Marketing: Create and schedule email sequences, A/B test subject lines and content, and report on open/click rates to refine strategies.
Marketing Automation: Set up and manage workflows, triggers, and nurturing campaigns using HubSpot or similar tools.
Data & Reporting: Monitor campaign performance using Google Analytics, HubSpot, and other platforms to generate insights and improve outreach strategies.
Cross-functional Collaboration: Work with sales and operations teams to align messaging and ensure seamless handoff between marketing and sales funnels.
Key Qualifications:
Experience in Marketing Outreach & CRM: 2+ years in marketing roles with a focus on outreach, email marketing, or CRM operations.
CRM Proficiency: Strong working knowledge of HubSpot (or similar CRM tools like Salesforce), including workflows, segmentation, and reporting dashboards.
Analytical Skills: Comfortable interpreting metrics and using data to drive decision-making.
Strong Communication: Clear and concise written and verbal communication, with a proactive approach to follow-ups and campaign coordination.
Attention to Detail: Highly organized with a strong eye for managing lists, contact accuracy, and campaign timelines.
Tech or Staffing Industry Experience (Preferred): Background in fast-paced industries like staffing or tech is a plus.
What We Offer:
💻 Remote Work: Work from anywhere with flexible hours.
🚀 Professional Growth: Collaborate on impactful campaigns for top-tier clients like Amazon, Google, and Apple.
📊 Ownership: Take the lead on outreach strategies and CRM optimization.
🤝 Dynamic Team: Join a fast-growing company that values innovation and employee development.