100000007141.Marketing Specialist - MFH Museum
Key Result Areas:
Support the development and implementation of the MFH Museum’s annual marketing roadmap, ensuring alignment with Qatar Foundation’s mission to promote cultural understanding, education, and human development.
Align the museum’s strategic goals with measurable marketing objectives and KPIs, contributing to campaigns that enhance the museum’s visibility, reputation, and visitor engagement.
Plan and execute integrated, multi-channel marketing campaigns that promote the museum’s exhibitions, educational initiatives, and public programs across digital, print, outdoor, and experiential platforms.
Gather and analyze audience insights and campaign data to identify visitor segments, support targeting strategies, and enhance engagement with local and international audiences.
Implement marketing activities in line with the MFH Museum brand guidelines, ensuring consistency and accuracy across marketing materials, visuals, campaigns, and communications.
Coordinate digital marketing activities, including website content, SEO/SEM, newsletters, and paid media, in collaboration with relevant QF teams and external partners.
Support the development and implementation of social media marketing initiatives in collaboration with QF’s Digital and Social Media teams, contributing to campaigns that promote Gandhi’s values and cultural understanding.
Coordinate with cultural organizations, embassies, educational institutions, and tourism entities to support the museum’s outreach activities and collaborative opportunities.
Plan and coordinate marketing activities and activations for exhibitions, lectures, workshops, and community initiatives, supporting audience engagement, attendance, and visibility.
Collaborate with the Curatorial, Education, Communications, and PR teams to coordinate messaging, storytelling, promotional activities, and audience engagement across relevant touchpoints.
Coordinate with QF’s Marketing, Communications, and Events departments to support the implementation of MFH Museum campaigns and activities in alignment with wider QF initiatives.
Monitor marketing campaign performance and prepare regular reports on audience reach, engagement, visitor numbers, campaign performance, and other relevant KPIs to support future planning.
Coordinate with external vendors, creative agencies, and media partners to facilitate the timely delivery of marketing materials, services, and campaign activities in accordance with approved requirements and budgets.
Research relevant museum marketing trends, audience engagement practices, and digital innovations, and provide recommendations to support the development of new marketing initiatives and visitor engagement approaches.
Perform other reasonable tasks assigned by the supervisor.
Minimum Knowledge, Skills & Experience:
Bachelor’s degree in Marketing, Communications, Business Administration, Media Studies, or a related field.
6–8 years of relevant full-time experience in marketing, preferably within the arts, culture, heritage, or tourism sectors.
Proven track record of supporting integrated marketing campaigns across digital and traditional platforms.
Strong knowledge of digital marketing tools and platforms, including SEO, SEM, social media management, and email marketing.
Proficiency in analytics tools such as Google Analytics, Meta Business Suite, or similar platforms; Familiarity with content creation and design tools (Adobe Creative Suite, Canva, CMS platforms).
Ability to prepare reports, analyze campaign performance, and provide data-driven recommendations.
Exceptional organizational skills with the ability to manage multiple projects, deadlines, and competing priorities in a fast-paced environment.
Excellent writing skills, with the ability to draft & edit a variety of written reports and communications and to articulate ideas clearly and concisely; Arabic proficiency is an advantage.
- Proficiency in MS Office applications.