10007 - Associate Brand Manager

The Associate Brand Manager plays a pivotal role in driving brand growth and operational excellence through a wide range of cross-functional activities. The position is characterized by a blend of strategic, analytical, creative, and operational tasks, with a strong emphasis on collaboration across internal teams and external partners.

Core Responsibilities:

1. Business & Data Analysis

• Conduct monthly business reviews by pulling syndicated data to support decision-making.
• Perform post-launch analysis using KPIs such as velocity, ACV, and household penetration.

2. Innovation & Product Development

• Create briefs and stage gate documents.
• Lead innovation initiatives. Develop and align chronograms (timelines) with various stakeholders.
• Collaborate with R&D, exports, manufacturing, logistics, supply/demand planning, procurement, and other business units.
• Prepare consumer research briefs and oversee follow-up activities.
• Develop packaging briefs and work with agencies and design teams (internal/external).

3. Procurement & Finance

• Work with procurement to obtain quotes and create RFQs (Requests for Quotation).
• Manage purchase orders, budget control, and vendor quotes.

4. Sales & Marketing Support

• Source and ship product samples to sales teams.
• Create marketing launch plans and collaborate with sales to manage volumes and shipments.

5. Trade Marketing & Promotions

• Collaborate with trade marketing on POS (Point of Sale) materials and graphic approvals.
• Manage coupons and campaign promotions, including legal approvals.

6. Legal & Compliance

• Work with legal on copy approvals and campaign promotions.
• Cross-Functional Collaboration: The role requires extensive interaction with internal teams (R&D, finance, sales, legal, procurement) and external partners (agencies, vendors).
• Project Leadership: From ideation to launch and post-launch analysis, the Associate Brand Manager leads and coordinates multiple projects simultaneously.
• Operational Excellence: Attention to detail in systems setup, procurement, graphics approval and budget management is critical.
• Strategic Thinking: The position demands a balance of analytical skills (data review, KPI analysis) and creative input (communications, packaging, consumer research).
• Continuous Improvement: Ongoing updates and approvals ensure products and processes remain compliant and competitive.