1025 - 331FRA | Copywriter
Schedule: Monday to Friday, 9am–6pm PST
Salary Range: $1,000–$1,500 USD/month (based on experience)
Job Summary
The Direct Response Copywriter (Paid Social) will be responsible for creating persuasive, scroll-stopping ad copy that drives clicks, conversions, and ROI for the client's brand across paid social channels. This role is about speed, adaptability, and results—writing hooks, captions, and CTAs tailored for platforms like Facebook, Instagram, TikTok, and YouTube. The ideal candidate can rapidly generate and test variations, pivot messaging based on data, and collaborate closely with designers, editors, and marketers to deliver high-performing campaigns.
Company Overview
This US-based company designs premium, eco-friendly lifestyle products that blend sustainability with style. Known for its innovative reusable drinkware and accessories, the brand focuses on reducing single-use waste while delivering high-performance design. With a strong global presence and a loyal customer base, they’re committed to creating products that look good, feel good, and do good—for people and the planet.
Key Responsibilities
Write Paid Social Ad Copy: Develop compelling hooks, captions, body copy, and CTAs designed to grab attention and drive conversions.
Rapid Iteration: Produce multiple variations of copy for A/B and multivariate testing, with quick turnaround times.
Platform Optimization: Tailor copy to the nuances of each platform (short-form TikTok, visual-first Instagram, long-form YouTube ads).
Collaborate with Creative Teams: Partner with designers, editors, and influencer partners to ensure messaging and visuals work seamlessly together.
Feedback & Testing: Use performance data and team feedback to refine copy, improve click-through rates, and reduce acquisition costs.
Creative Strategy Support: Contribute ideas during campaign planning and write briefs that guide creative asset development.
Stay Ahead of Trends: Monitor ad formats, platform shifts, and competitor strategies to keep campaigns fresh and effective.
Requirements
Experience: 1–5 years of copywriting experience in paid social advertising, direct response, or performance marketing.
Direct Response Expertise: Strong grasp of hooks, value props, and CTAs that move audiences to action.
Platform Knowledge: Familiarity with paid social best practices across Facebook, Instagram, TikTok, and YouTube.
Analytical Mindset: Ability to interpret performance data and apply insights to optimize copy.
Speed & Adaptability: Comfortable producing high volumes of copy quickly while maintaining quality.
Collaboration: Excellent communicator, able to work seamlessly with cross-functional creative and marketing teams.
Time Management: Organized, efficient, and able to juggle multiple campaigns at once.
Education: A Bachelor’s degree in Marketing, Communications, English, or a related field is preferred but not required.