10491 - Sr Manager of National Accounts -Value & Natural Channel

The Senior Manager, National Accounts – Value & Natural Channel is responsible for driving profitable sales growth, market share expansion, and strategic customer partnerships across assigned national retail accounts of . This role develops and executes customer business plans, leads customer negotiations, manages trade investments, and collaborates cross-functionally to deliver Barcel USA's commercial objectives.

Coordinate effectively with customer and the sales team to ensure execution excellence at retail.
Strong Negotiation Skills & Senior Management Customer Development

Key Responsibilities

• Customer & Business Management
• Manage assigned National Account customers and deliver annual sales, profitability, distribution, and market share objectives.
• Develop and execute Joint Business Plans (JBPs) aligned with customer and Barcel USA growth strategies.
• Build and maintain strong relationships with key customer stakeholders and decision-makers.
• Lead customer presentations, business reviews, line reviews, and planning meetings.
• Identify opportunities for distribution expansion, assortment optimization, and promotional effectiveness.
• Execute annual customer planning processes, including forecasting, budgeting, and trade planning.
• Strategic Planning
• Develop short- and long-term account strategies to accelerate sustainable growth.
• Analyze sales trends, market conditions, competitive activity, and customer performance.
• Utilize category insights and syndicated data to influence customer decisions and drive business results.
• Recommend strategic initiatives that support Barcel USA's commercial objectives.
• Financial Management
• Manage customer P&L performance and trade investment budgets.
• Monitor promotional spending and evaluate ROI.
• Support annual budget development and monthly forecasting processes.
• Ensure achievement of sales, profit, and volume targets.
• Cross-Functional Leadership
• Partner closely with Marketing, Category Management, Revenue Growth Management, Supply Chain, Finance, Shopper Marketing, and Demand Planning teams.
• Support new item launches, promotional events, and customer-specific initiatives.
• Coordinate effectively with DSD sales teams to ensure execution excellence at retail.
• Negotiation & Customer Development
• Lead negotiations involving pricing, promotions, contracts, distribution gains, and customer agreements.
• Resolve customer issues proactively while maintaining strong business partnerships.
• Identify opportunities to improve customer satisfaction and long-term business growth.