33888 (Senior) Marketing Specialist, CA

OUR COMPANY
At Boehringer Ingelheim we develop breakthrough therapies that improve the lives of both humans and animals. Founded in 1885 and family-owned ever since, Boehringer Ingelheim takes a long-term perspective. Now, we are powered by 52,000 employees globally who nurture a diverse, collaborative and inclusive culture. We believe that if we have talented and ambitious people who are passionate about innovation, there is no limit to what we can achieve.

The Position
The (Senior) Marketing Specialist of Companion Animal (CA) will develop and execute marketing plans for target audiences (clinics and pet’s owners), to stimulate CA business growth consistently.

Tasks & Responsibilities
-Propose marketing plan by brand aligned with global brand strategy and local marketing strategy to achieve local business target.
-Collect, analyze and disseminate market information and provide market intelligence by related marketing function to ensure the updated information provided for strategy development.
-Plan and execute the marketing campaign and media plan, include mass media and digital media to enhance the image of BIAH and pet product awareness.
-Execute specific activity and promotion, tailor-make marketing merchandising and POP advertising for different channel and Key Account to assist achieve sales target.
-Work with technical team to develop and execute product launch event and organize conference of different vet associations to build brand awareness and maintain market influence power.

Requirements
-Bachelor Degree, major in marketing or veterinarian medicine is preferred.
-2-3 years marketing experience in event planning or brand marketing.
-Marketing awareness in Animal Health industry
-Excellent presentation, negotiation and leadership skills with good competence in spoken and written English.
-Familiar with the operation of computer in MS-office, Excel and Power Point

Want to learn more? Visit www.boehringer-ingelheim.com

Position Area
Marketing

Position Location
Taiwan / Taipei

Organization
TW – Boehringer Ingelheim Taiwan Ltd

Schedule
Full time