ABM (Account-Based Marketing) Associate

You will support Via's growth by generating meaningful engagement with top prospects and customers. You'll work closely with the commercial teams to create account plans, then focus on account penetration: creating buying committee maps, doing research, and conducting targeted engagement (email, phone, LinkedIn, etc.) to articulate the value of Via's market-leading transit solution and facilitate meetings. You'll be part of Via's Demand Gen team, collaborating closely with others to supplement broader demand generation efforts. This role requires excellent reporting skills, strong writing and storytelling capabilities, and facility with tools to scale research and outreach.

Responsibilities

• Generate engagement and foster relationships with key accounts through multi-channel outreach
• Research accounts and individuals within those accounts
• Become an expert on Via's product portfolio, clearly conveying the right value proposition and capabilities to the right audience at the right time
• Manage your own pipeline using CRM tools and tech stack, prioritizing high value opportunities and improving processes for scalability
• Meet and exceed monthly and quarterly goals by staying on top and ahead of quotas and KPIs

Requirements

• Minimum of 0-3 years of experience
• Background in ABM, B2B marketing, or as a BDR/SDR
• Excellent written and verbal communicator
• Detail-oriented and thorough, with the ability to effectively juggle multiple tasks and projects in a fast-paced environment
• Hungry to learn about the transit industry, the Via buying audience, and product portfolio; receives and implements feedback well
• Organized and independent; individual contributor and team player
• Passionate and resilient
• Analytical: able to track campaign-related data and use it to improve campaigns

Benefits

• Free medical plans
• 401K matching