ABM Marketing GDP

About this Position Support the execution of brand strategies, drive brand equity through integrated marketing initiatives, and analyze consumer insights and market trends to identify growth opportunities and strengthen brand performance. What you´ll do Assist in developing implementing the brand's strategy. Maintain and develop the brand's equity by utilizing ATL BTL initiatives. Collaborate with internal departments and external agencies regarding product development. Analyze the success of marketing campaigns and monitor consumer reactions. Identify risks and opportunities to take the brand further. Manage marketing campaigns across TV, digital, and online platforms. Research consumer markets and stay up-to-date with customer trends