Accessories & Merchandise - Manager

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Job Purpose:

To lead the business development, sales, and profitability of the Accessories and Merchandise division for EV two-wheelers. The role involves developing product portfolios, dealer engagement, pricing, marketing strategies, and ensuring accessory fitment integration with EV models to enhance customer experience, personalization, and brand identity.

Key Responsibilities:

1. Business Strategy & Sales

Drive sales and revenue growth for Genuine Accessories and Lifestyle Merchandise across dealer and digital channels.
Formulate and execute sales plans aligned with EV model launches and after-sales lifecycle.
Build business forecasts, analyze trends, and implement strategies to achieve sales targets.
Identify and onboard channel partners and vendors for accessories and merchandise expansion.

2. Product Portfolio Management

A. EV Two-Wheeler Genuine Accessories

Performance & Utility: Fast chargers, battery lock kits, mobile chargers, footrests, luggage carriers, side stands, center stands.
Protection & Safety: Frame sliders, crash guards, side shields, seat covers, floor mats, handlebar guards.
Styling & Comfort: Windscreens, alloy wheel caps, custom grips, backrests, seat cushions, foot pegs.
Connectivity & Tech: GPS trackers, phone mounts, smart display covers, Bluetooth-enabled accessories.
Vehicle-Specific Enhancements: Floorboard mats, rear-view mirror sets, number plate frames, EV branding decals.

B. Branded Merchandise

Riding Gear: Helmets, jackets, gloves, knee guards.
Lifestyle Apparel: T-shirts, hoodies, caps, raincoats, shoes.
Collectibles & Utility: Keychains, mugs, bottles, bags, stickers, eco-friendly products, and limited-edition brand merchandise.

3. Dealer Network & Retail Operations

Design and implement dealer programs for accessory and merchandise upselling.
Ensure accessory display, inventory, and visual merchandising standards are maintained.
Conduct regular dealer training for retail staff to enhance cross-selling and customer experience.
Track fitment ratio per vehicle sold and increase attach rate of accessories.

4. Marketing & Brand Promotion

Collaborate with the marketing team to create promotional campaigns for new launches and limited editions.
Support digital commerce and OEM website integration for accessory & merchandise sales.
Plan and execute pop-up stores, test ride events, and EV rallies to promote lifestyle merchandise.
Develop catalogues, price lists, and promotional creatives for both physical and digital channels.

5. Supply Chain & Operations

Coordinate with supply chain, vendors, and production to ensure timely product availability.
Monitor inventory health, reorder levels, and ageing stocks at central and dealer warehouses.
Work with the procurement team to localize and source sustainable EV accessories where possible.

6. Analysis & Reporting

Track sales performance region-wise, model-wise, and product-wise.
Analyze customer feedback and competitor benchmarking to optimize offerings.
Present monthly business reviews and suggest actions for improving margin and turnover.

Skills & Competencies:

Strong understanding of EV technology and ecosystem.
Knowledge of accessory design, vendor management, and fitment standards.
Proficiency in SAP B1 / ERP systems, Excel analytics, and MIS reporting.
Excellent communication, negotiation, and dealer management skills.
Passion for automotive lifestyle, brand building, and sustainability.

Requirements

Educational Qualification:

Graduate in Business / Engineering / Automotive; MBA preferred.

Experience Required:

8–10 years of experience in Accessories / Merchandise / Aftermarket Sales within EV, Automotive (2W/4W), or Consumer Lifestyle sector.
Experience in OEM accessory planning, dealer network handling, and online retail management preferred.

Key Performance Indicators (KPIs):

Accessory & Merchandise Sales Revenue
Fitment Ratio (Accessories per Vehicle Sold)
Dealer Activation & Retail Display Compliance
Stock Turn Ratio & Ageing Control
Online Merchandise Sales Growth
Customer Satisfaction & Brand Engagement Score

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