Account Based Marketing (ABM) Manager

GlossGenius is seeking an Account Based Marketing (ABM) Manager to help build and scale our ABM motion—driving awareness, engagement, and conversion among target accounts. You will own the strategy, messaging, campaigns, and channel mix to turn target accounts into GlossGenius customers, focusing on segments where the playbook is still being developed.

Responsibilities will include:

• Define the ABM campaign strategy and channel playbook, including messaging, channel mix, and key metrics
• Own end-to-end execution of the ABM motion, from account selection and segmentation through campaign execution, Sales handoff, and performance reporting
• Design and execute integrated multi-channel ABM campaigns (outbound email, direct mail, digital) tailored to key personas and funnel stages
• Build AI-powered campaign workflows that scale personalization by leveraging intent data, firmographic signals, and behavioral triggers
• Partner closely with Sales, RevOps, and Product Marketing to align on account targeting, campaign strategy, pipeline metrics, and handoff processes
• Own performance reporting, tracking MQL pacing, pipeline contribution, and activation rates by segment, and translate results into strategy adjustments
• Run structured A/B tests across messaging, offer, and channel mix, building a learning agenda that compounds over time
• Continuously gather competitive and customer intelligence to sharpen positioning and campaign strategy

You’re a great fit if you:

• Have 3+ years of B2B demand generation or ABM experience, ideally at a high-growth SaaS company
• Have a proven track record running multi-channel ABM campaigns that drove measurable pipeline and revenue contribution
• Have experience building a net-new campaign motion and are comfortable operating without a defined playbook
• Are fluent with AI tools for GTM, such as Claude Code, Clay, or similar platforms, and have a strong perspective on how AI is reshaping outbound and ABM
• Are highly competent in segmentation, intent signal interpretation, and account prioritization
• Possess strong email copywriting skills with the ability to craft persona-specific, funnel-stage-appropriate messaging that converts
• Are comfortable with data, able to pull performance metrics, build simple models, and turn analysis into actionable insights
• Have a collaborative working style with a track record of tight alignment with Sales and RevOps

Total Compensation

The starting base salary for this role is $115,000–$135,000 plus target equity and benefits. The base salary offered depends on skills, experience, location, and education.

Additional benefits include:

• Flexible PTO
• Competitive health and dental insurance options, with premiums partially or fully covered
• In-person opportunities for collaboration and team building
• Fertility and adoption benefits
• Generous, fully-paid parental leave policy
• 401k benefit—employees are eligible to contribute starting day 1 of employment
• Yearly stipend for professional development expenses
• Pre-tax commuter benefits
• Dependent Care FSA
• Home office support