Account Coordinator, Media Relations
Summary
Coordinates media relations for health, wellness, and performance brands, executing outreach, pitching stories, and tracking coverage for a communications agency.
Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies.
We're filling this role for AIIR, a communications and experiential agency that helps health, wellness, fitness, and performance brands sharpen their story, build credibility, earn trust, and accelerate growth through strategic communications, media relations, creator partnerships, brand activations, and performance marketing.
AIIR is seeking an Account Coordinator, Media Relations to join its New York team. This role will support the development and execution of media relations strategies across a growing portfolio of health, wellness, fitness, and performance brands. The Account Coordinator will work closely with agency leadership and client teams, contributing to media outreach, storytelling, reporting, events, and day-to-day account execution while building strong relationships with clients and members of the media.
ESSENTIALS:
One to three years experience in public relations, media relations, or corporate communications (agency, in-house, or a combination)
Confident as client and media relations facing
Sharp proactive and reactive media relations instincts
Strong writing, communication, and organizational skills
Passion for storytelling and building relationships with the media
Oversee reporting with support of entry-level staff
Entrenched in health, wellness, fitness, and performance (athletes and enthusiasts strongly encouraged to apply!)
KEY RESPONSIBILITIES:
Assist in developing and executing media relations strategies and campaigns
Draft and distribute press materials including pitches, press releases, and media alerts
Conduct media outreach to secure placements in print, digital, and broadcast outlets
Conduct and secure new media opportunities with content creators and influencers, podcasts, and YouTube
Design and support client events while hosting media and VIPS
Monitor media coverage and create client-ready reports and recaps
Maintain and update media lists and databases
Support client account teams with research, administrative tasks, and meeting prep
SKILLS AND SYSTEMS:
Asana, Google Suite, Notion, and Slack
Help A Reporter Out (HARO), MuckRack, Press Hook, QUOTED, TV Eyes
Associated Press Stylebook
To apply, submit a cover letter and resume.