Account Executive - Digital, Influener

Primary Responsibilities:

· Identify, research, and establish relationships with various influencers in various niches

· Own outreach to approved influencers and manage the full relationship including: conceptualizing a creative scope, drafting contracts, working alongside senior leaders on budget negotiations, scheduling and monitoring content going live and reporting on influencer programs

· Managing content across partners. This includes managing assets incoming from partners, coordinating internal and client reviews and ensuring all requested edits are made before posting

· Manage influencer product in the New York City office – this includes receiving influencer products from clients (e.g. Nikon cameras), conducting inventory and managing shipments of product out to partners to execute their scopes

· Whitelisting creator content with paid dollars

· Coordinate with social media community managers and the content team on creator-led social media content for owned channels

· Work alongside leaders of the Social/Influencer Practice to help enhance offerings for our Consumer clients to ensure the agency is evolving and staying ahead of the curve

· Deliver client-ready materials, including plans, memos, proposal decks, and timelines

· Stay up to date on social media and influencer trends and platform capabilities as it relates to social clients

· Analyze key metrics and tweak strategy as needed to maximize traffic, engagement, and growth potential across all platforms

· Research relevant industry experts, competitors, target audiences and users

· Work with social monitoring and reporting tools to pull performance and insights for activity and status reports