Account Manager (Digital Marketing Agency)

• Manage client relationships and strategy: Serve as the primary contact for an assigned portfolio of approximately 25 clients, developing a deep understanding of their businesses, audiences, objectives, and marketing priorities.
• Develop integrated marketing plans: Collaborate with SEO strategists and specialists to build and refine strategies across search engine optimization (SEO), generative engine optimization (GEO), content marketing, and paid media. Present recommendations clearly and confidently to clients.
• Lead client meetings and strategic reviews: Conduct monthly check-ins and quarterly business reviews, presenting performance results, return on investment (ROI), strategic recommendations, and next steps to stakeholders ranging from marketing coordinators to C-suite executives.
• Drive client retention and renewals: Proactively manage renewal discussions well ahead of contract expiration, summarize results, and propose strategic plans that demonstrate value and support long-term partnerships.
• Manage client risks and expectations: Identify potential relationship issues early, navigate sensitive conversations diplomatically, and escalate legal, compliance, or client retention concerns to leadership when appropriate.
• Identify account growth opportunities: Recognize opportunities to expand services as client needs evolve, collaborating with sales and leadership teams on upselling initiatives, scope adjustments, and statements of work (SOWs).
• Coordinate onboarding and delivery: Lead client onboarding from kickoff through the first reporting cycle, coordinating deliverables across SEO, content, web development, and paid marketing teams.
• Oversee project execution: Manage timelines, deliverables, budgets, and competing priorities across multiple accounts to ensure work is completed on time and within the agreed scope.
• Maintain project management systems: Coordinate projects within internal platforms and Asana, maintaining task automations, deadline notifications, intake forms, and other workflows in partnership with the pod lead.
• Maintain accurate client records: Keep account information, client status, and statements of work up to date in HubSpot or related customer relationship management systems.
• Deliver performance reporting: Coordinate reporting for different audiences, from concise monthly updates to executive-level and board presentations, ensuring reports reflect client priorities and business objectives.
• Translate data into actionable insights: Interpret marketing performance metrics, communicate their business implications, and lead client training sessions that improve understanding of campaign results.
• Enable client self-sufficiency: Develop practical resources, documentation, and materials that help clients understand processes, use available tools, and make informed marketing decisions.
• Integrate AI-driven marketing practices: Incorporate emerging AI capabilities into client strategies, including GEO, AI search optimization, AI-assisted content production, and reporting workflows.

Requirements

• Professional experience: At least two years of experience in account management or client services within a marketing agency, ideally in a consultative, client-facing environment.
• Digital marketing knowledge: Working knowledge of SEO and content marketing, with the ability to discuss strategic recommendations confidently and collaborate effectively with specialized marketing teams.
• Performance analysis: Ability to interpret marketing performance data, understand key metrics, and explain how campaign results relate to client business objectives and ROI.
• Client relationship management: Strong interpersonal skills and a consultative approach to building trust, managing expectations, resolving challenges, and maintaining long-term client relationships.
• Project management: Demonstrated ability to coordinate multiple client accounts, manage competing deadlines, prioritize deliverables, and maintain quality across simultaneous projects.
• Technical proficiency: Experience using project management tools such as Asana and the ability to learn and maintain digital workflows, task automations, templates, and intake forms.
• Communication and presentation: Excellent written and verbal communication skills, including the ability to present performance insights, strategic recommendations, and complex marketing concepts to senior stakeholders.
• Business development awareness: Ability to identify opportunities for account expansion, support renewal conversations, and connect marketing outcomes to additional client needs.
• Organization and attention to detail: Strong planning skills, reliable follow-through, and the ability to maintain accurate documentation, project records, and client reporting.
• Preferred qualifications: Familiarity with paid media, GEO, AI search optimization, web development projects, or emerging AI-assisted marketing workflows.
• Additional preferred experience: Experience with HubSpot or a similar CRM, including maintaining account information, and familiarity with building Asana automations, templates, and intake forms.
• Professional attributes: A proactive, adaptable, collaborative mindset, strong problem-solving skills, and a commitment to delivering measurable client value in a growing digital marketing environment.

Benefits

• Annual compensation: Base salary plus commission, with total earnings depending on the applicable compensation structure and performance.
• Health insurance: 100% of the employee's private health insurance premiums covered.
• Dental and vision coverage: 100% of the employee's private dental and vision insurance premiums covered.
• Paid holidays: 13 paid holidays annually.
• Paid time off: Unlimited paid time off, subject to applicable company policies.
• Retirement savings: Access to a 401(k) retirement plan.
• Remote work: Fully remote position for candidates based in the United States.
• Remote work equipment: Equipment provided as needed to support an effective home-working environment.
• Professional growth: Opportunities to develop expertise in SEO, content marketing, performance marketing, AI-driven search, and client strategy.
• Collaborative environment: The opportunity to work with cross-functional marketing specialists and support a diverse portfolio of clients, from startups to enterprise organizations.
• Career development: Exposure to strategic account management, client retention, business development, and innovative digital marketing solutions.