Account Manager

The Account Manager owns Grandstand’s commercial relationships with partners and operators in their assigned markets (GEOs), verticals and revenue streams, growing performance, revenue and compliance in each. They also own and keep operator brand information, including offers, tracking links and content, accurate and up to date across all relevant systems.

Responsibilities

• Manage and develop affiliate deals with partners in your assigned markets, verticals and revenue streams, ensuring strong, mutually beneficial partnerships aligned with local market dynamics and operator expectations.
• Build and nurture relationships with operators and affiliates, providing support, guidance and performance feedback (brand reports) to help them optimise their marketing efforts.
• Evaluate partner performance against market KPIs, including player value benchmarks and conversion rates, and provide actionable insights to improve results.
• Sell advertising inventory to partners wishing to increase their exposure across Grandstand’s properties.
• Interpret and act upon key performance indicators relevant to each market to make informed business decisions and drive growth in the GEO.
• Administer Grandstand’s affiliate accounts, ensuring all accounts, affiliate tracking links and deals or campaigns are accurately recorded and up to date in the CRM.
• Own and keep operator brand information up to date, including offers, tracking links and content, ensuring every change is accurate and consistent across all relevant systems.
• Collaborate with cross-functional teams, including marketing, sales, editorial and creative, to collect market-specific marketing materials, optimise campaign performance and align goals for each GEO.
• Take full ownership of your assigned GEOs for affiliate partnerships, understanding that optimisation strategies may vary across properties and verticals due to differences in player behaviour, product offerings, conversion rates and customer lifetime value.
• Stay up to date with the gambling regulations that apply in your markets, along with market intelligence, player values and operator developments, to ensure full compliance and maximise commercial opportunities.
• Negotiate and manage deal rates with partners in accordance with market norms and business targets.
• Own and maintain market intelligence for your GEOs, ensuring data on player values, operator performance, regulatory updates and competitive dynamics is documented and made available across the business for commercial and compliance purposes.
• Provide regular high-level reports on your markets, including regulatory news, industry developments, competitor analysis and emerging trends (for example, the sports betting calendar, major domestic leagues and other major sporting events).
• Ensure that client information and market intelligence are made available to the relevant verticals within the organisation, enabling seamless collaboration and alignment across teams.
• Take ownership of and actively manage event-based campaigns with operators around major sporting events, ensuring all news pieces are efficiently commercialised.
• Monitor regulatory compliance requirements and ensure that all affiliate partnerships and marketing activities meet the standards set by the relevant regulators in each market.
• Support additional markets and GEOs as deemed necessary by management, providing affiliate management, partner relations, reporting or campaign assistance in line with business requirements.
• Use AI-enabled tools to support research, analysis and drafting, improving efficiency and quality while applying professional judgement and human review.

Requirements

• 2+ years in account management, affiliate management or a similar commercial partnerships role, ideally in iGaming, online gambling or digital marketing.
• Proven track record of managing partner relationships and growing revenue or performance against targets.
• Experience managing partners across multiple marketing channels, including paid media and sub-affiliation, and optimising performance within and between them.
• Experience negotiating and managing commercial deals.
• Strong analytical skills, with the ability to interpret KPIs and performance data and turn them into actionable recommendations.
• Working knowledge of affiliate tracking, CRM systems and performance reporting.
• Operational experience maintaining operator brand updates, including offers, tracking links and content, accurately across multiple systems.
• Familiarity with gambling regulation and responsible marketing standards, or the ability to learn them quickly.
• Excellent written and verbal communication skills, with experience collaborating across marketing, sales, editorial and creative teams.
• Ability to manage multiple partners, markets and campaigns at once, with strong organisation and ownership.
• Comfortable using AI-enabled tools to support research, analysis and drafting, with sound professional judgement.
• Fluency in additional languages is an advantage but not required.