Account Manager, Influencer Relations
HealthCentral
Account Manager, Influencer Relations
HealthCentral is a health experience company at the intersection of media, community, and culture. We translate clinical expertise into human understanding, pairing trusted medical insight with lived experience to create content, connections, and experiences that resonate in the real world.
The Account Manager, Influencer Relations will be responsible for managing influencer relationships, executing healthcare influencer marketing campaigns, and ensuring seamless communication between clients, influencers, and cross-functional teams. This role requires a highly organized individual who can juggle multiple projects, manage client expectations, and collaborate with internal teams to deliver on high-impact campaigns. The Account Manager will play a vital role in driving campaign success, fostering strong relationships, and supporting both strategic and executional aspects of the business.
Key Responsibilities:
Client Relationship Management & Strategic Oversight
- Cultivate and manage strong, long-term client relationships, ensuring satisfaction, retention, and overall campaign success.
- Coordinate and lead client touch-base meetings to maintain alignment on campaign milestones, deliverables, and performance.
- Participate in strategic discussions with cross-functional teams to optimize influencer selection, messaging approaches, and campaign performance based on analytics and evolving client needs.
Influencer Identification, Contracting & Database Management
- Assist in identifying the most relevant influencers for each campaign, leveraging clinical expertise, audience demographics, and platform performance to ensure impactful content.
- Oversee influencer contracts from initiation through completion, ensuring compliance, accuracy, and proper documentation within Medfluencers proprietary database.
- Support contract execution and renegotiations while ensuring all agreements, updates, and relevant data are accurately logged in the CRM.
- Track and manage all campaign-related contracts and agreements—including SOWs, NDAs (client and influencer), brand deal agreements, and usage rights documentation.
Content Oversight, Compliance & Quality Assurance
- Oversee and review all content delivered by HCP influencers for alignment with client briefs, campaign messaging, and brand guidelines.
- Ensure all influencer content undergoes full compliance review, including: Medical Accuracy using PULSE tools, MLR/PRC regulatory review via our partner ProPharma, and FTC advertising compliance
- Monitor all applicable campaigns for AE/SAE compliance in accordance with Medfluencers and/or client pharmacovigilance protocols.
Campaign Execution & Cross-Functional Communication
- Coordinate campaign progress and maintain proactive, transparent communication with clients and influencers throughout each campaign lifecycle.
- Provide weekly updates to clients including content status, upcoming deliverables, risks, and high-level performance highlights.
- Collaborate with the Creative, Operations, and Strategy teams to ensure seamless workflow and timely deliverable execution.
Performance Tracking, Analysis & Optimization
- Analyze campaign performance data to identify trends, assess effectiveness, and recommend optimizations for future campaigns.
- Report on key success metrics, audience engagement patterns, and content performance insights to drive continuous improvement.
Financial Coordination & Operational Administration
- Ensure accurate tracking and communication of influencer payment schedules to the finance team, and VP, Digital Opinion Leader Services to maintain accurate financial reporting.
- Ensure timely and accurate processing of influencer payments with the finance team.
- Support invoice tracking and maintain organized documentation for all financial obligations related to assigned campaigns.