Account Manager
Responsibilities:
Client Leadership & Account Ownership
Serve as the primary day-to-day point of contact for assigned PR clients, media partners, and internal teams
Counsel clients on reputation, narrative, and message architecture with confidence, evidence, and an honest point of view
Build trusted, long-term relationships across multiple client stakeholders, including communications, marketing, and business leadership
Anticipate account risk narrative drift, message inconsistency, unmet coverage expectations and escalate early with a proposed solution
Media Strategy, Counsel & Quality Assurance
Partner with the Media & Influencer team as the client-side lead, translating client objectives into clear media briefs that give the specialists a genuine platform to work from
Brainstorm and shape story angles alongside the Media & Influencer team, bringing the client, brand, and industry context that sharpens the editorial proposition
Review, proof, and approve all media materials before they reach the client or the press — press releases, pitch notes, key message documents, byline articles, speeches, and executive commentary
Act as the quality gate on message accuracy, factual integrity, and brand voice in everything issued on a client’s behalf
Validate proposed media targets, publication tiers, and coverage strategy against the client’s objectives, audience, and market priorities before execution begins
Interpret media performance for the client — what the coverage means for reputation, not only what it counts to — and lead the reporting conversation
Feed client, brand, and market intelligence back to the Media & Influencer team so the specialist partnership sharpens with every campaign
Issues & Crisis Management
Direct the Media & Influencer team on response outreach — priority contacts, sequencing, and correction handling — and approve every statement before it is issued
Maintain a documented response protocol and a current escalation path for every assigned account
Campaign Development & Integrated Delivery
Lead integrated PR programmes from strategic framing through to delivery and evaluation, including launches, media events, and thought leadership platforms
Write clear, complete briefs for Creative, Strategy, Media & Influencer, and Data IQ so that earned work sits inside a coherent whole
Coordinate client activity across all project phases, ensuring smooth workflow and timely delivery of agreed deliverables
Review all work before it leaves the agency, holding the quality standard rather than passing it on
Team Leadership & Development
Lead, mentor, and coach Account Executives and Senior Account Executives, with particular focus on pitching craft, writing quality, and media judgement
Allocate workload fairly, protecting both delivery standards and team wellbeing during peak periods and issue situations
Set clear expectations, give timely feedback, and address performance concerns early with support from the Line Manager and People & Culture
Model One-Vero behaviour — sharing media intelligence openly across teams and markets, and crediting contribution generously
Required Qualifications:
Degree in Communications, Liberal Arts, Business or Marketing (or equivalent).
At least 4 years of experience in a PR agency.
Strong critical thinking and excellent verbal and written skills in English and Thai.
Creative, open-minded, and adaptable personality.
Ability to confidently present in front of teams and executives.
Understanding of client business issues and adeptness in negotiations.
Effective delegation, workflow completion, and support in market research and analysis.
Detail-oriented, able to work under pressure, and meet tight deadlines.
Proficiency in Digital, Social media, and Photoshop programs (a plus).
Ability to stay updated on current affairs and relate them to client situations