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PLP GROUP

Open 115d

Accounts Manager

Posted Updated 2 views
Discussion

You will need to be able to:

• Understand complex business problems and apply strategic and design thinking to them

• Consult to clients and advise them on the correct brand and communication solutions for their unique businesses

• Inspire the digital and creative teams to conceptualise and execute world class work

Have an amazing knowledge of:

◦ Branding

◦ Public relations

◦ Web and social media

◦ Direct marketing

◦ Internal communication

• Work across the business – with development, design, management, suppliers and clients

• Able to think for yourself and can function with ambiguity

• Capable of surviving periods of high pressure without melting down

• In possession of an attitude that is positive and proactive.

• A brilliant project manager who can work on multiple clients and campaigns at the same time without dropping a ball

• Qualified in marketing or communication

• Experienced in account management and have been working in an agency for at least 5-years

• Sensitive to the commercial aspect of business and can keep projects on budget and within deadline

• Clear and decisive with your feedback and guidance to your teammates

• Committed to managing people and enjoy it

• A big picture kind of person

• Above everything, solution orientated

Primary Duties and Responsibilities:

Job Requirements:

• Management of key agency accounts, from strategy to implementation

• Management of client relationships

◦ Briefing, communication and expectation management

◦ Status reporting

• Development of campaign plans, strategies and implementation of calendars

• Management, co-ordination and implementation of account deliverables

• Reporting on clients, campaign deliverables and preparation of account status reports

• Specific channel management for the following:

◦ Social media

▪ Campaign concept generation

▪ Advertising budget management and allocation

▪ Content plan and schedule creation

◦ Direct marketing

▪ Concept creation

▪ Campaign management

▪ Reporting and analysis

◦Website management

▪ Updates and testing

▪ Schedule regular SEO and, where applicable, PPC campaign management and reviews

• Identify new business opportunities within existing client accounts

• Brief the creative and digital teams on campaigns, prepare creative reviews and provide creative direction

• Management and implementation of campaigns across all services provided by the agency to clients, ie digital, PR, advertising, branding, internal campaigns, etc

• Pro-active identification of campaign ideas, concepts, industry trends and opportunities

• Management and reporting on client deliverables and agency contractual obligations, including time sheets, monthly reports, status reports, etc.

• Manage deadlines and deliverables – both internally and externally

• Financial co-ordination of clients and suppliers ensuring correct quotes, billings with admin/finance, assisting with payment follow up (when required), etc.

• Clear understanding of through-the-line solutions offered by the agency and how they can be applied to meet client requirements and their business objectives

• Ensure clients are getting the best results from the agency and that there are adequate resources allocated towards profitable delivery of projects

• Ensure that your direct line manager is kept up to date and abreast of all projects and work status

• A good wholistic view of client accounts and how specific initiatives will impact on overall goals is imperative

• A mature and accountable outlook toward the execution of project deliverables is a non-negotiable

Skill Profile:

· Extensive knowledge of social media platforms

· Excellent verbal and writing skills

· Key relationship management skills

· Interpersonal skills

· Media management skills

· Strong evaluation and analytical skills

· Innovative and creative thinking combined with an ability to follow process

· Dynamic and enthusiastic

· Enthusiasm and eagerness to learn

· Ability to make decisions

· Time management

· Professional attitude and capability and personal initiative

· An ability to take full responsibility delivery of work of an expected quality

· An ability to mentor and manage a junior support resource and ensure their deadlines and deliverables are met

Knowledge and Experience:

· Tertiary qualification

· Broad computer skills

· Understanding/knowledge of Magnetic and Everlytic (a plus)

· PR background/experience (a plus)

· Experience in managing high profile clients and/or large projects (a plus)

Essential Requirements:

· Current drivers license.

· Mobile phone.

· Reliable motor vehicle

· Professional business attire

Agency Spirit:

· Creates an environment where challenge is the norm

· Identifies, flags and addresses issues pro-actively

· Pro-actively identifies communication and new business opportunities within clients’ businesses

· Creative thinker to think outside the box and challenge the norm

· Is passionate and career-orientated

· Presents positively in all that they do

· Self-motivated and ability to work independently

Skills

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