Acquisition Marketing Lead

• As Sploot’s Acquisition Marketing Lead, you’ll lead all paid advertising efforts and client acquisition strategy
• You’ll lead Sploot’s client acquisition tools and full-funnel journey through paid media - designing and optimizing campaigns that attract, nurture, and convert new pet parents through the right blend of creative, targeting, and timing
• This is a high-impact, hands-on role for someone who thrives at the intersection of strategy, data, and execution
• You’ll also lead Sploot’s performance efforts on emerging platforms like YouTube and TikTok, along with light-touch support for recruiting campaigns
• You’ll work closely with lifecycle, brand, and local marketing teammates to align creative, messaging, and targeting to real-world clinic dynamics - ensuring every dollar spent translates into booked appointments and long-term client relationships
• Digital Advertising Strategy:
• Own Sploot’s paid acquisition program across Google Ads, Meta, YouTube, TikTok, CTV Programmatic, Direct Mail and more
• Build and evolve a high-performing client acquisition strategy spanning the full funnel - from awareness to conversion
• Determine the optimal ad mix across platforms and funnel stages to maximize ROI
• Design campaign structures across channels that align with real-time business needs, including market-level clinic capacity and appointment availability
• Channel Execution & Optimization:
• Launch, manage, and optimize campaigns across platforms, testing targeting, bidding, and creative
• Identify and implement opportunities to streamline and automate advertising workflows using AI tools, agents, or scripts
• Creative Collaboration:
• Collaborate with creative team to develop high-performing ad concepts and formats
• Design and execute systematic creative testing frameworks (hooks, formats, audiences)
• Analyze creative performance and provide data-driven feedback for future content
• Insights & Reporting:
• Monitor daily/weekly performance metrics and proactively adjust campaigns
• Identify trends, diagnose underperformance, and implement solutions quickly
• Build and maintain reporting dashboards for campaign performance tracking. leveraging tools like GA4 and Mixpanel
• Ensure data accuracy across the marketing stack and maintain clean attribution through proper UTM usage, platform integrations, and consistent reporting practices
• Audience Development:
• Develop and refine customer personas based on campaign data and customer insights
• Build and test custom audiences, lookalikes, and interest-based targeting
• Collaborate with lifecycle marketing on retargeting and customer journey optimization
• Emerging Channels & Recruiting:
• Pilot and scale new platforms like YouTube and TikTok to drive growth and build early learnings and best practices to support future investment
• Support recruiting ads on LinkedIn and Indeed

Benefits

• Competitive Compensation
• Generous Paid Time Off
• Health, dental, and vision insurance
• Up to 12 weeks paid parental leave
• Multiple 401(l) options with 4% company match
• Pet benefits for up to 5 pets
• Employee assistance program
• True work-life balance
• Free FIGS scrubs
• Fully stocked kitchens with endless snacks

• Detail-oriented with excellent project management and organizational skills
• Curious and eager to learn new platforms, tools, and growth tactics
• Strong analytical skills with experience in campaign optimization and performance analysis - you don’t just report metrics, you act on them
• 5-7 years of experience in performance marketing or digital advertising roles, ideally in a high-growth B2C business
• Deep knowledge of Google Ads and Meta Ads, managing significant ad spend ($100K+ monthly), with hands-on experience across the funnel - e.g., search campaigns, demand gen, and GDN
• Creative mindset with ability to collaborate effectively with creative teams
• Proficient in tools like GA4, Mixpanel, and comfortable ensuring clean attribution across the marketing stack
• Experience with DTC or eCommerce and physical-location-based businesses (e.g., retail, healthcare, fitness) is a plus
• Strong familiarity with YouTube and TikTok Ads
• Passion for pets and purpose-driven brands that make people’s lives better