AcuRite Marketing Manager

Marketing Manager – Consumer & B2B

The Marketing Manager will lead the development and execution of integrated marketing strategies for AcuRite Products across both consumer and B2B channels. This role is responsible for driving brand awareness, demand generation, and revenue growth across retail, ecommerce, and business-to-business segments in North America.

As a key contributor within a growing consumer products organization, this individual will balance strategic thinking with hands-on execution—translating market insights into impactful campaigns that resonate with end consumers, retail partners, and commercial customers alike. The ideal candidate is both data-driven and creative, with a strong understanding of omnichannel marketing and experience supporting product-driven businesses.

Key Responsibilities

Strategy & Planning

• Develop and execute integrated marketing plans that support company growth objectives across consumer, ecommerce, retail, and B2B channels
• Define positioning, messaging, and go-to-market strategies for new and existing AcuRite products
• Partner with Sales and Product teams to align marketing initiatives with revenue goals and product roadmaps

Consumer Marketing

• Lead brand-building initiatives to grow awareness, engagement, and loyalty among end users
• Plan and execute digital marketing campaigns including paid media, email, social, and content marketing
• Optimize ecommerce marketing performance across retailer platforms and direct-to-consumer channels
• Support key seasonal and promotional campaigns (e.g., holidays, weather-related events, peak selling periods)

B2B Marketing

• Develop targeted marketing programs to support distributors, dealers, and commercial customers
• Create sales enablement tools including presentations, sell sheets, case studies, and product training materials
• Partner with Sales to generate qualified leads and support pipeline growth in B2B segments
• Support trade shows, industry events, and partner marketing initiatives

Retail & Channel Marketing

• Collaborate with retail partners to execute co-marketing programs, promotions, and merchandising initiatives
• Ensure consistent brand representation across in-store and online retail environments
• Support key accounts with tailored marketing strategies that drive sell-through

Content & Brand Management

• Oversee development of compelling product content, including packaging, product detail pages, videos, and digital assets
• Maintain brand consistency across all channels and touchpoints
• Manage external agencies, freelancers, and creative partners as needed

Analytics & Performance

• Track, analyze, and report on campaign performance, KPIs, and ROI across all channels
• Leverage data and customer insights to continuously optimize marketing effectiveness
• Monitor competitive landscape, customer trends, and industry best practices

Cross-Functional Collaboration

• Work closely with Product Management on launches, positioning, and lifecycle marketing
• Partner with Operations and Customer Service teams to ensure a strong end-to-end customer experience
• Collaborate with Finance to manage budgets and forecast marketing impact