Ad Ops Strategist- NYC or ATL
Summary
Manages digital ad campaigns from setup to optimization, ensuring flawless execution across ad servers and DSPs like FreeWheel and The Trade Desk.
We’re looking for an Ad Ops Strategist to join our growing Ad Operations team. This person will be responsible for the end-to-end execution of digital media campaigns across multiple platforms from trafficking and activation, through optimization and post-campaign analysis.
- Set up, QA, and launch campaigns across multiple ad servers and DSPs (e.g., FreeWheel, CM360, Trade Desk, Amazon DSP, Beeswax, etc.).
- Manage creative assets, tracking tags, and targeting parameters to ensure flawless execution.
- Implement and validate pixels, macros, and 3rd-party tracking integrations.
- Conduct pre- and post-launch QA to confirm campaign accuracy and proper tracking.
- Monitor pacing, delivery, and performance throughout campaign lifecycle.
- Identify and resolve trafficking, delivery, or discrepancy issues with internal teams, publishers, and vendors.
- Analyze campaign data to identify optimization opportunities and implement changes to improve KPIs (Reach and Frequency, VCR, Conversion Rate, Viewability, etc.).
- Manage pacing and budget allocation across multiple platforms, ensuring timely and accurate delivery.
- Deliver post-campaign reporting with clear insights, trends, and recommendations for improvement.
- Partner closely with Sales, Account Management, and Client Services teams to ensure campaigns align with client goals.
- Communicate campaign performance updates, issues, and optimizations clearly and proactively.
- Coordinate with 3rd-party vendors, DSPs, and ad tech partners to maintain performance and compliance standards.
- Contribute to the development of scalable campaign processes, QA checklists, and operational workflows.