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Ad Ops Strategist- NYC or ATL

Open 29d

Summary

Manages digital ad campaigns from setup to optimization, ensuring flawless execution across ad servers and DSPs like FreeWheel and The Trade Desk.

​​​​​​We’re looking for an Ad Ops Strategist to join our growing Ad Operations team. This person will be responsible for the end-to-end execution of digital media campaigns across multiple platforms from trafficking and activation, through optimization and post-campaign analysis.

  • Set up, QA, and launch campaigns across multiple ad servers and DSPs (e.g., FreeWheel, CM360, Trade Desk, Amazon DSP, Beeswax, etc.).
  • Manage creative assets, tracking tags, and targeting parameters to ensure flawless execution.
  • Implement and validate pixels, macros, and 3rd-party tracking integrations.
  • Conduct pre- and post-launch QA to confirm campaign accuracy and proper tracking.
  • Monitor pacing, delivery, and performance throughout campaign lifecycle.
  • Identify and resolve trafficking, delivery, or discrepancy issues with internal teams, publishers, and vendors.
  • Analyze campaign data to identify optimization opportunities and implement changes to improve KPIs (Reach and Frequency, VCR, Conversion Rate, Viewability, etc.).
  • Manage pacing and budget allocation across multiple platforms, ensuring timely and accurate delivery.
  • Deliver post-campaign reporting with clear insights, trends, and recommendations for improvement.
  • Partner closely with Sales, Account Management, and Client Services teams to ensure campaigns align with client goals.
  • Communicate campaign performance updates, issues, and optimizations clearly and proactively.
  • Coordinate with 3rd-party vendors, DSPs, and ad tech partners to maintain performance and compliance standards.
  • Contribute to the development of scalable campaign processes, QA checklists, and operational workflows.

See also

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