Adobe Analytics Developer
Posted Updated
Description
Job Overview
- Role: Adobe Analytics Implementation Specialist
- Experience Required: 5–8 Years
- Location: Bangalore
- Shift: General Shift
- Core Focus: Analytics engineering, tagging, and Implementation
Key Roles & Responsibilities
Adobe Analytics Implementation & Configuration
- Configure and maintain Adobe Analytics platforms across web and digital touchpoints.
- Set up and manage report suites, eVars, props, success events, processing rules, and classifications.
- Gather business requirements and translate them into technical tracking specifications.
- Prepare Solution Design Requirements (SDRs) and comprehensive documentation.
Tag Management & Tracking
- Implement and manage tracking via Adobe Experience Platform Data Collection (Adobe Launch).
- Configure page-view, click, form, campaign, and custom event tracking.
- Collaborate closely with development teams on data layer implementation and validation.
AEP Web SDK & Modern Architecture
- Implement and configure AEP Web SDK, managing schemas, data streams, datasets, and event forwarding.
- Drive and support migrations from legacy Adobe Analytics setups to the modern AEP Web SDK architecture.
QA, Validation & Debugging
- Perform end-to-end data quality checks, QA validation, and troubleshoot tracking issues.
- Utilize debugging toolkits like Adobe EP Debugger, Omnibug, Observe Point, and browser developer extensions.
Required Skills & Qualifications
- Technical Mastery: Deep hands-on experience in Adobe Analytics implementation, Adobe Launch, eVars, props, and processing rules.
- Modern Web Stack: Strong understanding of HTML, JavaScript, and web technologies. Node.js experience is an added advantage.
- Frameworks: Prociency in AEP Web SDK, datastreams, schemas, and SDR generation.
- Education: Bachelor’s degree in Computer Science, IT, Engineering, or a related field.
- Preferred: Valid Adobe Certifications; exposure to Customer Journey Analytics (CJA), Adobe Journey Optimizer (AJO), Adobe Workspace, or Google Analytics.