Adobe Campaign Operation Manager
Roles & Responsibilities:
- Lead end‑to‑end digital marketing campaign execution for Taiwan and/or Hong Kong market using Adobe Campaign Classic V8
- Responsible for managing the stakeholders, coordinating and optimizing campaigns to achieve measurable results.
- Operate effectively in a fast-paced environment and serve as a liaison between campaign briefings and the technical operations team.
- A solid understanding of the technical configurations in Adobe campaign and full end-to-end campaign process, from brief to delivery, is essential. Additionally, the candidate must collaborate with internal stakeholders to ensure accuracy and timely delivery.
- Coordinate full lifecycle of digital campaigns: brief, build, QA, launch, monitor, and report.
- Collaborate with regional stakeholders and local teams to understand campaign requirements and create campaign briefs.
- Use Adobe Campaign Classic (ACC v8) to design workflows, manage audience segmentation, and schedule deliveries.
- Enforce quality-control standards and ensure timely delivery.
- Collaborate with analysts in delivering required reports and deliver post-campaign analysis.
- Liaise with the in-house technical team, coordinate discussions to resolve technical issue, implement optimization and enhancements.
- Provide strategic input, leveraging frontline insights from client interactions and current campaign use cases.
- Create documentation needed to support operations execution.
- Ensure compliance with data privacy and local market regulations (e.g., PDPA, GDPR).
Requirements:
- Bachelor degree in marketing or technology related discipline.
- 4 years of hands-on experience in digital campaign operations.
- Proficient in Adobe Campaign Classic (v7 or v8)
- Strong understanding of campaign lifecycle management and CRM/MarTech tools.
- Experience of managing campaigns in Taiwan and/or Hong Kong markets is a bonus.
- Strong project management and communication skills.
- This role is required to liaise with Taiwan/ Hong Kong customer.