Adobe Target & Campaign Specialist

Key Responsibilities

• Execute targeting and personalization activities in Adobe Target (audiences, offers).
• Manage incoming marketing requests and convert them into actionable targeting setups.
• Collaborate with web integrators to deliver targeted components and content.
• Use RTCDP segments and profile attributes for audience targeting.
• Perform end-to-end QA, including audience validation and experience rendering.
• Maintain documentation for activities, requirements, and workflows.
• Provide light strategic guidance on personalization opportunities (~20%).

Required Qualifications

• Hands-on experience with Adobe Target.
• Familiarity with Adobe Experience Platform and RTCDP audiences.
• Understanding of web fundamentals: HTML/CSS basics, parameters, data layers, and JavaScript concepts.
• Experience working with web developers or integrators.
• Strong communication and requirement‑gathering skills.
• Ability to prioritize multiple requests in a fast-paced environment.

Preferred Qualifications

• Experience with Adobe Analytics or Adobe Tags.
• Exposure to digital personalization or experimentation strategies.
• Bilingual (English/French).