Ads Strategist - Marketing Services

Role: Paid Social Specialist (Meta Ads Specialist)

Hours: Monday - Friday. 9AM - 5PM CST

Location: Remote (Philippines / Latin America/ Eastern Europe)

USD Salary: $1,800-$2,800 USD per month (negotiable based on experience)

We are seeking an experienced Meta Ads Specialist to enhance our team. This role demands a candidate proficient in creating, managing, and optimizing ad campaigns across a diverse client base. It's essential to have a solid understanding of Facebook Ads Manager and the Meta Business Suite. The ideal candidate should be results-driven with a proven ability to create successful ad campaigns and enhance organic social media engagement. Additionally, the candidate must be comfortable in client-facing roles, regularly interacting with clients, understanding their needs, and presenting campaign results and strategies effectively.

Key Responsibilities

Campaign Development and Management:

• Develop and manage advertising campaigns using Facebook Ads Manager
• Manage 20+ ad accounts, ensuring optimal structure and performance
• Create compelling ad creatives, including copywriting and image selection

Performance Analysis:

• Analyze performance data to drive campaign improvements
• Present detailed campaign performance reports to clients
• Provide data-driven recommendations for optimizing campaign performance

Client Collaboration:

• Collaborate with clients to align campaign goals, audiences, and budgets
• Ensure quality assurance for ads, targeting accuracy, and correct landing page links
• Boost organic content on client pages

Meta Pixels Implementation:

• Install and configure Meta Pixels on various websites and applications via Google Tag Manager (GTM)
• Troubleshoot and resolve any issues related to Meta Pixel functionality and data discrepancies
• Define and set up custom conversions to track specific user actions that align with business goals

Custom Audiences and Lists:

• Develop and manage custom audiences based on pixel data for targeted marketing campaigns
• Use pixel data to create and update client lists for personalized advertising strategies

Staying Updated:

• Stay updated with Meta's advertising practices and updates
• Implement new strategies and tools as they become available to enhance tracking and marketing capabilities

Internal Collaboration:

• Collaborate internally with the marketing and development teams to ensure seamless integration and operation of Meta Pixels and ad campaigns
• Work closely with the creative team for ad creatives development

Requirements

• 3-4 years in Facebook advertising campaign management
• Expertise in Facebook Ads Manager and Meta Business Suite
• Experience with Meta Ads Manager for multiple clients
• Proficiency in tracking setups, web campaign traffic analysis, and audience engagement metrics
• Strong project management and attention to detail
• Analytical skills for data-driven campaign recommendations
• Excellent communication skills for effective client interactions
• Experience in running video ads
• Familiarity with other digital marketing channels (e.g., Google Ads) is a plus

Additional Skills:

• Media buying, planning, and creative strategy on Meta platforms
• Proficiency in HubSpot or similar CRMs
• Knowledge of Asana or similar project management software
• Experience with Canva for creative development
• Copywriting and editing skills

Benefits

• Remote Work: Work from anywhere—our team is global, and we value work-life balance.
• Growth Opportunities: As a key player i you'll have the chance to shape your role and grow with us.
• Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market

As part of our recruitment process, all candidates are kindly asked to read, understand, and agree to Lago's Confidentiality and Non-Circumvention Agreement_. This ensures a respectful and professional experience for everyone involved._