Advanced Analytics Associate Director, GOC

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

As the Associate Director of Analytics, you will help lead the Analytics (North America) team in measuring the success of media executions and delivering actionable insights that drive data-informed decision-making and continuous innovation across client engagements.

The ideal candidate will have a strong background in media agencies, with experience supporting both brand and direct response campaigns, designing and evaluating Match Market Tests (MMTs), and collaborating with large cross-functional teams. This role is critical in driving analytical excellence and helping deliver measurable business outcomes for our clients.

In addition, you will lead and mentor a high-performing analytics team, fostering a culture of excellence, innovation, and continuous improvement within our Bogotá hub. You will collaborate closely with teams across New York, Chicago, San Francisco, and Los Angeles, helping ensure consistency, knowledge sharing, and alignment across regions.

Some of the things we’d like you to do:

• Lead the design and measurement of brand and/or direct response campaigns (including Brand lift survey, A/B testing, Match market test etc) ensuring they meet client objectives.
• Present complex data and analytics findings in a clear and actionable manner to clients and internal teams.
• Be seen as a trusted advisor by our clients for all things analytics related. Collaborate with clients, understanding their unique needs and delivering tailored analytics solutions
• Work closely with other departments to integrate analytics into all aspects of campaign planning, execution, and evaluation. Successfully collaborate with internal as well as external teams for data integrity, reporting, testing, ad-hoc analysis and more
• Recruit, manage and mentor Analytics resources, ensuring the efficient flow of work through the team, the timely delivery of high-quality outputs and their continuing development as professionals

A bit about yourself:

• Bachelor's Degree from a top-tier college, 3.0 GPA or equivalent. Degree within Analytics, Technology or equivalent experience
• 7+ years of experience working in a data-based role, preferably in a media agency
• Expose to measurement of both Direct Response and Brand Awareness campaigns
  • A/B experimentation and test design
  • Brand Lift studies and measurement methodologies
  • Control vs. exposed experimental frameworks
  • Short-term media effectiveness evaluation through experimentation
• Experience managing a team and ability to delegate effectively
• Proficiency in Excel, PowerPoint (Google docs a bonus)
• Familiar with programming languages (SQL is a bonus)
• Excellent at presenting data in a visually engaging and insightful manner that cuts through the noise
• Strong organizational and project management skills
• Strong understanding of what data points can be collected and analyzed in a digital campaign, and how each data point should be analyzed

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

For Mexico:

This position is available in a Remote or Hybrid Work Modality. The candidate must perform their work from any location within Mexico. Only Mexican nationals residing in the country or foreign nationals with a valid work permit may apply. Remote work from abroad is not permitted under any circumstances.

For Colombia:

This position is in a Remote or Hybrid Work Modality and must be performed within Colombian territory. Only candidates residing in Colombia with a valid work permit may apply. Remote work contracts do not allow employment or relocation abroad.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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