ADVERTISING STRATEGIST
Summary
Develop and execute advertising strategies to promote products and services, conduct market research, and manage campaigns across digital and traditional media in Singapore.
Job Responsibilities
- Develop creative advertising strategies to promote the company's products and services while achieving marketing and sales objectives.
- Conduct market research to identify target audiences, analyze competitors, and understand current industry trends.
- Plan, execute, and manage advertising campaigns across digital and traditional media while ensuring they stay within the allocated budget.
- Monitor campaign performance using analytics, evaluate key performance indicators (KPIs), and optimize strategies to improve results and return on investment (ROI).
- Collaborate with clients, designers, content creators, and marketing teams to ensure campaigns are delivered successfully, and prepare detailed reports with recommendations for future improvements.
Requirements
- Bachelor's or Master's degree in Business, Marketing, Engineering, or a related field.
- At least 2 years of relevant work experience.
- Proficient in Microsoft Office, Tableau, Power BI, Canva, and basic SQL.
- Strong analytical, communication, and problem-solving skills.
- Experience in market research, reporting, and process improvement.
- Ability to work independently and collaborate with cross-functional teams.
- Knowledge of digital marketing is an advantage.