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Advisory Marketing Leader (Belarus)

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Job Description: Fractional Marketing Leader (Demand Generation & Enterprise Pipeline)

Company: Flosum
Role Type: Fractional / Part-Time Contract (Short-Term Stint)
Location: Remote
Reports To: CEO

About Flosum

Flosum is a rapidly growing B2B SaaS organization. In a high-growth environment, our Go-To-Market (GTM) revenue engine is our most critical asset. We are building a tightly aligned, high-performance engine, and we need a tactical marketing leader to step in and own the growth framework.

Role Overview

We are not looking for a theoretical, high-level consultant who only delegates. We are looking for a Fractional Marketing Leader who is a true "Doer." Your primary mission is simple: You will completely own the enterprise pipeline. You will shield the CEO from daily marketing operational noise, step in to actively manage and lead our current marketing team, and build a predictable, scalable enterprise demand-generation engine.

Key Responsibilities

  • Pipeline Ownership: Take full accountability for the creation, tracking, and velocity of the enterprise-grade sales pipeline (MQL to SQL to Pipeline Value).
  • Team Management: Act as the direct leader for the internal marketing team, establishing KPIs, clearing roadblocks, and managing day-to-day execution.
  • Enterprise Demand Gen Strategy: Design, execute, and optimize multi-channel demand generation campaigns tailored specifically for high-ACV (Annual Contract Value) enterprise accounts.
  • Sales & Marketing Alignment: Partner closely with Sales and leadership to optimize the GTM engine, refine our Account-Based Marketing (ABM) playbooks, and support strategic selling initiatives.
  • Reporting: Deliver clear, fluff-free metrics directly to executive leadership focusing heavily on pipeline ROI, customer acquisition cost (CAC), and conversion rates.

Requirements

  • Proven B2B SaaS Scaling Experience: You must have a track record of serving as an early marketing leader or key growth driver at a rapidly scaling B2B SaaS company, staying long enough to see the compounding impact of your strategies.
  • Expertise in Enterprise Pipeline Generation: You must possess verifiable experience building pipeline for enterprise-level buyers ($100k+ ACV). You know how to penetrate deep into complex buying committees.
  • The "Doer" DNA: You are highly tactical. While you understand the big picture, you are ready to roll up your sleeves, write copy, build campaigns, look at the data, and execute directly. Command of the Modern GTM Stack: Deep, hands-on experience with marketing automation, CRM integration (Salesforce), ABM orchestration platforms, and intent data tools.
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What this application asks

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First name, Last name, Email, Headline, Phone, Address, Photo, Education, Experience, Summary, Resume, LinkedIn Profile URL, Cover letter, What are your salary expectations?

  • The Enterprise Unit Economics Test Break down the exact unit economics of the most successful enterprise pipeline campaign you personally built from scratch. What was the target ACV, the specific multi-touch attribution model you used, and what was your exact Cost Per Qualified Enterprise Pipeline Dollar (not Cost Per Lead)? written answer
  • The ABM Orchestration Framework Describe a highly targeted Account-Based Marketing (ABM) campaign you executed to break into a cold, net-new Fortune 500 or major enterprise account. What specific signals or intent data did you use to select the accounts, how did you tier them, and how did you orchestrate the hand-off between marketing touchpoints and SDR outreach to secure the pipeline? written answer
  • The Pipeline Diagnostic Framework When an enterprise pipeline stalls or conversion rates from marketing-qualified to sales-accepted pipeline drop by 30% in a quarter, what is your step-by-step diagnostic framework to locate the leak? Give a specific historical example of a failing funnel you diagnosed, the tactical changes you personally implemented, and how long it took to reverse the trend. written answer
  • The Sales-Marketing SLA Resolution In enterprise tech, sales teams frequently push back claiming marketing pipeline is "low quality" or "not ready." How do you objectively audit pipeline quality to separate poor lead definition from poor sales follow-up? What specific parameters do you put into a Sales-Marketing Service Level Agreement (SLA) to protect the integrity of the pipeline? written answer
  • The Complex Buying Committee Playbook Enterprise software is rarely bought by one person; it requires consensus from a buying committee (IT, Security, Finance, Operations). Explain your tactical playbook for using content and targeted demand gen to multi-thread an account once a single champion downloads a piece of content. How do you map the rest of the committee and force pipeline acceleration? written answer

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