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AEM - UI EDS - Technical Lead / Frontend development Lead

Summary

Lead frontend development for Adobe Experience Manager (AEM) projects, defining scope, timelines, and solutions while mentoring teams to deliver customer web platforms.

Who We Are

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.

Experience in Years: 12+ years of relevant experience

Responsibilities:

· Collaborate with AEM, AEM EDS, Commerce, and Enterprise Architects to manage the entire lifecycle of technical solutions, ensuring unified and robust application implementations.

· Identify and evaluate current and future technical challenges within ongoing and upcoming projects.

· Define and recommend development technologies, platforms, standards, tools, and processes.

· Partner with the Backend Architect to establish and document the vision for the frontend architecture, mobile stack, and associated methodologies.

· Translate high-level architectural concepts into detailed, actionable designs.

· Oversee and guide the execution of technical and infrastructure initiatives supporting architectural decisions.

· Review and evaluate team deliverables to ensure compliance with coding standards, architectural principles, and design intent.

· Provide technical guidance and mentorship to the UI team, ensuring alignment with architectural vision and industry best practices.

· Collaborate on application-level design decisions and raise architectural concerns for review and standardization.

· Promote knowledge sharing and collaboration among development teams working on connected or related projects.

· Conduct research on emerging technologies, prototype innovative solutions, and provide recommendations based on findings.

· Identify and address areas of technical debt, recommending improvements at the architectural level.

· Stay current with AI frameworks, MCP, and agentic AI approaches, applying insights where relevant.

· Foster continuous learning and professional growth across the technical team.

· Recommend enhancements to the technology stack to drive innovation, scalability, and competitive advantage.

Requirement:

· Minimum 12+ years of front-end development experience, with a focus on architecting and maintaining large-scale, component-based applications using React/Redux or Vue.

· Proven experience collaborating across multiple development teams in large-scale, fast-paced environments.

· Strong leadership in facilitating complex discussions, resolving conflicts, and driving consensus with clear decision ownership.

· Demonstrated success in delivering high-quality, scalable solutions while leading by example as a hands-on technical contributor.

· Experience with building high-traffic eCommerce platforms or CMS solution with multi brand / theme / market needs is highly desirable.

· Expertise in designing and implementing unified UI component libraries and enforcing consistency across products.

· Deep understanding of software design principles, design patterns, and modern application architectures (monolithic and service-oriented).

· Proven ability to guide continuous improvement in both process and technology adoption.

· Strong sense of ownership, accountability, and commitment to delivering quality solutions.

· Ability to balance strategic thinking with attention to detail, taking calculated risks and promoting innovation.

· Exceptional communication skills — articulate and confident in both written and verbal interactions across distributed teams.

· Demonstrated ability to research, evaluate, and adopt new technologies quickly in a dynamic, evolving environment.

· Thrives as an individual contributor and technical leader, embodying excellence and setting high standards for the team.

Technical Skills:

Frontend Technologies

· Expert-level proficiency in HTML5, CSS3, and responsive web design.

· Hands-on experience with CSS preprocessors (Sass, Less) and frameworks like Tailwind CSS; strong command of BEM methodology.

· Deep expertise in JavaScript (ES6+), including DOM manipulation, the JavaScript object model, and modern design patterns.

· Advanced proficiency in ReactJS, with practical exposure to Design Systems and the Atomic Design methodology.

· Experience with mobile app development frameworks such as React Native, Flutter, or similar is a plus.

UI Architecture & Integration

· Skilled in integrating RESTful and GraphQL APIs with modern UI frameworks.

· Experience developing Progressive Web Applications (PWAs) and reusable UI component libraries.

· Strong understanding of Node.js, npm, and build tools such as Webpack, Babel, Grunt, and Gulp.

· Familiarity with headless commerce implementations and AEM / Adobe Commerce front-end development.

· Knowledge of cross-platform architecture and API-driven mobile integrations considered an advantage.

UI Performance, Testing & Quality

· Solid understanding of Core Web Vitals, GLHS, and web performance optimization techniques.

· Proficient in web accessibility (WCAG) compliance and best practices.

· Experience with testing frameworks such as Jest, Jasmine, Karma, and Playwright.

· Strong grasp of unit testing, CI/CD pipelines, and code quality automation.

· Awareness of mobile performance optimization and device-specific testing is beneficial.

UI Security & Version Control

· Knowledge of OWASP security principles and secure front-end development practices.

· Proficient in version control systems such as Git, SVN, and Mercurial.

Analytical & Collaboration Skills

· Ability to interpret business requirements and translate them into robust technical specifications.

· Strong capability in benchmarking, performance tuning, and continuous front-end optimization.

· Familiarity with modern build pipelines, toolchains, and cross-functional collaboration in Agile / Scrum environments.

· Exposure to AI-assisted development tools and AI-enhanced UI experiences is a plus.

What we can offer you

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.

We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish.
We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.
And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.

About WPP

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence and world-class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit .

WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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What this application asks

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  • Have you worked for a WPP agency in the past 10 years? choose one
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  • Will you now or at any point in the future require sponsorship to maintain lawful employment in the country where this job is located? choose one
  • What are your salary expectations?
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  • If needed, are you willing to relocate for this opportunity? choose one

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