Affiliate Manager

You will own the strategy and day-to-day operation of our affiliate and KOL programs, from identifying and recruiting high-potential partners to negotiating terms, launching campaigns, managing relationships, and measuring performance. You will identify, evaluate, recruit, and manage affiliates, creators, traders, educators, and community leaders across priority platforms and regions. You will negotiate compensation, referral structures, and performance incentives while managing the complete partner lifecycle. You will design and execute campaigns around product launches, new markets, trading competitions, and company milestones, partnering with Content, Design, Product, and Growth to improve referral journeys, tracking, and attribution. You will establish scalable reporting, partner tiers, playbooks, and governance while coordinating with Legal and Compliance on agreements, disclosures, and geographic restrictions. This is a highly hands-on role where you combine relationship-building skills with commercial judgment, crypto-native market knowledge, and a rigorous approach to performance, working closely with Growth, Content, Product, Business Development, Legal, and regional teams.

Responsibilities

• Own the global affiliate and KOL program and strategy with clear goals across awareness, qualified acquisition, trading activity, retention, and return on investment
• Identify, evaluate, recruit, and manage high-potential affiliates, creators, traders, educators, and community leaders across priority platforms, audiences, and regions
• Develop distinct partner and campaign strategies supporting product initiatives, audiences, use cases, and regulatory considerations
• Negotiate compensation, referral structures, deliverables, exclusivity, and performance incentives while managing the complete partner lifecycle
• Design and execute campaigns around product launches, new markets, trading competitions, incentives, partnerships, and company milestones
• Partner with Product and Growth to improve referral journeys, tracking, attribution, and conversion using performance data
• Establish scalable reporting, partner tiers, playbooks, workflows, and governance while coordinating with Legal and Compliance

Requirements

• Proven experience building or managing affiliate, creator, influencer, ambassador, or KOL programs for a crypto exchange, trading platform, brokerage, DeFi protocol, fintech company, or comparable digital product
• Strong knowledge of the crypto creator and trading ecosystem
• Good understanding of tokenized stocks and perpetual futures, including leverage, liquidity, market structure, and trading risks
• Demonstrated ability to source, recruit, negotiate with, activate, and retain valuable affiliates or KOLs across multiple channels or regions
• Track record of delivering measurable acquisition, funded-account, trading, revenue, or retention outcomes through partner-led campaigns
• Strong commercial and analytical judgment, with experience evaluating audience quality, attribution, acquisition cost, fraud risk, partner economics, and return on investment
• Excellent relationship-management, negotiation, organization, and cross-functional execution skills
• Familiarity with affiliate disclosures, financial promotions, geographic restrictions, tokenized securities, and leveraged-product marketing is strongly preferred
• International experience, additional languages, and established industry relationships are a plus

Benefits

• Medical insurance
• Vision insurance
• Dental insurance
• Flexible vacation policy (PTO)
• Remote-first work