Affiliate Manager, Singapore

ABOUT SHARKNINJA

Our mission to positively impact people's lives every day in every home around the world allows our employees to be thinkers and tinkerers, designers and doers, creators and number crunchers, makers of things they love.

SharkNinja APAC is expanding and scaling rapidly. Our two brands, Shark and Ninja, have enjoyed unprecedented growth over the past five years, driven by a very strong innovation pipeline across both brands. Building on that success, SharkNinja APAC has embarked on a bold plan for growth in which Singapore and Malaysia play a critical role. We have taken these markets back from our distributors so that we can run them directly and drive strong growth behind innovation and investment.

POSITION SUMMARY

The Affiliate Manager owns one of our highest-potential and least-built growth levers in Singapore. Affiliate and creator-led selling now drives a material share of category volume on our platforms, and we are under-indexed.

This is a commercial role wearing a relationship role's clothing. You will recruit and manage a large external population of creators and affiliates, but you will be measured on contribution: revenue generated, commission paid, margin retained and the incremental value of the programme over what would have sold anyway.

You will design the commission architecture that decides which products creators push and at what margin. You will build the recruitment engine that grows the network. You will run the events, seeding and activation calendar that keeps it alive. And you will manage performance honestly — a creator network is only as good as its willingness to remove the people who do not perform.

Affiliate does not operate alone. You will work in lockstep with Performance Marketing, Social Commerce and the Key Account Manager so we are not paying twice for the same conversion.

KEY RESPONSIBILITIES

1. Own affiliate contribution, not affiliate revenue

• Own the affiliate P&L: revenue generated, commission cost, discount cost, seeding cost and the resulting contribution.

• Build the measurement that separates incremental affiliate sales from sales we would have made anyway.

• Work with Performance Marketing to build a shared view of cost per acquired customer, so paid and affiliate do not double-pay for one conversion.

• Report contribution weekly into the trading rhythm with a recommendation attached.

2. Design the commission architecture

This is the single most important lever you own. Commission decides what creators sell.

• Design the commission and incentive structure by product, category and tier so that creators are motivated to push the SKUs and margins we want to move.

• Build tiering that rewards performance and retention rather than paying everyone the same.

• Model the margin impact of every commission change before it goes live, and review it against actual outcomes afterwards.

• Hold the line on commission inflation — the easiest way to grow affiliate revenue is to overpay for it.

3. Build and grow the creator network

• Recruit creators and affiliates systematically across Singapore — by category, audience, format and performance tier, including from competitor and adjacent pools.

• Build an onboarding and certification standard so creators represent SharkNinja products accurately and on-brand.

• Run seeding and product allocation commercially: who gets what, why, and what we expect back.

• Retain the performers. Build genuine relationships with the top tier — they have options.

4. Run the activation calendar

• Plan and execute affiliate events, creator activations, live collaborations and campaign moments against the trading and NPD calendar.

• Drive affiliate participation in every major platform campaign and peak moment.

• Brief creators properly: the hook, the proof point, the offer and the call to action — not just the product.

• Review every activation within a week and feed the learning into the next one.

5. Manage performance honestly

• Set clear performance expectations by tier and track them — sales generated, conversion, content output and consistency.

• Deal with underperformance: coach, re-tier or remove. A network full of inactive creators is a cost, not an asset.

• Protect the brand: monitor claims, pricing, content quality and compliance. Confident, vibrant, accessible and clever — never loud, goofy or simplistic.

• Escalate and act on brand or price violations quickly.

6. Build for both markets

• Work as one with the Affiliate Manager in Malaysia on a single commission architecture and a shared creator standard.

• Share performers, formats and mechanics that work across the border rather than rebuilding them.

• Contribute to the SGMY affiliate governance owned by the Head of Digital Commerce.

EXPERIENCE AND CAPABILITIES

Essential

• 5+ years in affiliate marketing, creator or influencer commerce, or e-commerce partnerships in Singapore, with direct revenue accountability.

• Demonstrable evidence of building, not inheriting. You have built a creator network, an affiliate programme or a commission structure that did not exist — with a clear before, build and result.

• Commercial command of commission economics. You can model the margin impact of a commission change and defend it, not just negotiate a rate.

• Live, current creator and affiliate relationships in Singapore, and credibility with them.

• Evidence of managing performance in a creator network — including re-tiering or removing people who were not delivering.

• Platform fluency in how affiliate mechanics, attribution windows and commission funding actually work.

• Strong analytical ability — comfortable in a spreadsheet, not reliant on a dashboard someone else built.

• Fluency in English; Mandarin an advantage for creator management.