Affiliate Marketing Program Director

Job Description: Affiliate Marketing Program Director

Position Summary

We're looking for a seasoned Affiliate Marketing Program Director to lead the strategy, development, and growth of our Marketplace affiliate program, building a best-in-class ecosystem of exclusive benefits, savings, and rewards for 1099 workers and independent contractors. Reporting directly to the Chief Marketing Officer, this leader will own the program end-to-end, from defining a compelling value proposition and securing high-impact strategic partnerships to optimizing performance through data-driven insights and scaling member engagement. Success in this role requires a strategic, results-oriented leader who excels at forging partnerships, driving cross-functional collaboration, and delivering measurable business growth through innovative affiliate and marketplace initiatives.

Responsibilities

• Own the end-to-end strategy, growth, and performance of the Marketplace affiliate program, including partner acquisition, engagement, monetization, and member adoption.

• Develop and execute a partner acquisition strategy to identify, negotiate, and secure high-value, exclusive affiliate partnerships that strengthen the Marketplace value proposition and drive revenue growth.

• Build, manage, and optimize strategic partner relationships, ensuring contractual commitments, performance expectations, and revenue goals are achieved.

• Monitor affiliate partner performance, analyze key KPIs, and optimize offers, promotions, and partner mix to maximize engagement, conversion, and revenue.

• Reconcile monthly partner reporting, commission payments, and revenue-share agreements, ensuring financial accuracy and operational excellence.

• Partner with Product and Marketing teams to increase Marketplace awareness, traffic, and engagement through integrated campaigns and member experiences.

• Collaborate with Sales, Customer Success, and Account Management teams to position Marketplace benefits as a key driver of client acquisition, retention, and expansion.

• Own the Marketplace experience, ensuring partner listings, offers, promotions, and content are accurate, compelling, and optimized for conversion.

• Develop and execute loyalty, rewards, and retention initiatives that increase repeat engagement, member lifetime value, and Marketplace utilization.

• Build business cases, executive reporting, dashboards, and growth forecasts, providing strategic recommendations based on performance data and market opportunities.

• Stay informed on affiliate marketing trends, competitive programs, and emerging partnership opportunities to continuously evolve and strengthen the Marketplace ecosystem.