AI Campaigns Strategist

Summary: We’re looking for a marketer who’s genuinely curious about AI-driven demand generation and wants to build deep, hands-on experience executing campaigns for IFS’s Industrial AI portfolio. You’ll execute multi-channel demand gen programs— helping run campaigns, pull and analyze performance data, and support channel mix, audience segmentation, and reporting. This is an execution-focused role: you’ll bring energy, organization, and fresh ideas. An ideal launchpad for someone who wants to take the next step in their B2B marketing career.

Essential Duties and Accountabilities: Run multi‑region campaigns, supporting planning, managing execution and optimizing performance.

Typical responsibilities will include:

• Managing cross-channel accounts based demand gen campaigns, nurtures and webinars
• Select channels and tactics, leveraging email, paid social, paid digital, video.
• Manage audience segmentation, buyer journey and budgets.
• Deliver, test and trial new approaches to demand gen, driving engagement across IFS target accounts.
• Analyzing performance insight for assigned programs and recommend optimizations
• Deliver Ads and emails and copy which resonate with buyer segments
• Using AI and martech tools to speed up and improve execution quality; supporting process, technical, and workflow improvements with Marketing Ops
• Building and maintaining performance reporting dashboards; pulling data and metrics to support stakeholder reporting
• Preparing materials (data pulls, slides, summaries) for executive updates — the campaign lead owns final delivery and messaging

• Hands-on experience in demand gen campaign execution
• Ideally B2B tech background, agency or in-house
• Relevant experience with some focus in B2B campaign execution
• Experience of display, social, programmatic, video and email marketing, full funnel campaigns and nurture programs
• Genuine Interest in or exposure to AI powered marketing tools and workflows preferred
• Some exposure to full-funnel marketing channels — display, social, programmatic, video, email
• Comfortable pulling and reviewing data to spot trends and surface basic insights; able to juggle multiple concurrent workstreams under supervision
• Experience with Martec - CRM, marketing automation or ABM platforms
• Self-starter with a strong ability to prioritize, perform and willingness to get stuff done
• Good copy skills; able to brief/iterate imagery and short‑form video
• Confident, outgoing personality that can integrate with a busy team environment

We embrace flexibility and hybrid work opportunities to support diverse needs and lifestyles, while also valuing inclusive workplace experiences. By fostering a sense of community, we drive innovation, strengthen connections, and nurture belonging. Our commitment ensures you can work in a way that suits you best, while also engaging with colleagues to share ideas and build meaningful relationships.