AI Content Creator

Great Gulf is seeking a motion-literate AI Content Creator to join our team in Toronto.
This is someone who lives at the intersection of video production, generative AI, and real estate storytelling. You’ll turn early development concepts and site imagery into cinematic content – aerial flythroughs, lifestyle sequences, placemaking vignettes – and assemble it into polished videos and presentations. The work spans our two highest-priority project types, resort and hospitality developments and premium high-rise residential, and you’ll help leadership and marketing partners feel the future of a project before a single shovel hits the ground.
Key Responsibilities:
AI Video & Image Generation

Use generative AI tools – primarily Runway Gen-4/4.5 and Luma Dream Machine – to animate architectural renders into cinematic drone-style flythroughs, camera moves, and lifestyle sequences
Produce hero imagery, amenity vignettes, suite interiors, resort landscapes, and site/context visuals for marketing and sales programs
Generate short-form video content (15–90 seconds) for social media, digital campaigns, investor presentations, and sales centre experiences
Leverage tools including Runway, Luma Dream Machine, Google Veo, Adobe Firefly, and emerging platforms – and stay ahead of what's next
Assemble and finish content in Adobe Premiere, CapCut, or equivalent – adding voiceover, captions, music, and on-screen text to a brand standard

Visual Storytelling & Placemaking

Develop lifestyle narratives and visual sequences that capture the soul of a place – the feeling of arriving at a resort, the view from a penthouse, the rhythm of a community
Translate master plans, architectural drawings, and design briefs into compelling visual content that excites buyers, investors, and leadership
Create mood boards, concept boards, and visual references that define the character of new projects and brands early in the development process
Collaborate with the design and development teams to visualize concepts before they are built

Presentation & Collateral Production

Build polished presentation decks for leadership, sales launches, investor briefings, and partner presentations – combining AI-generated visuals, photography, and motion content
Produce sales and marketing collateral: brochures, digital campaign assets, signage, social content, and email campaigns
Maintain brand consistency across all visual touchpoints, ensuring every asset feels unmistakably Great Gulf

Collaboration

Work directly with senior marketing, sales, and development leadership to understand project vision and translate it into content
Brief and QA output from external visualization studios and creative vendors
Share new tools, techniques, and platform developments with the team – you are our eyes and ears on where AI visual content is heading

Preferred Qualifications:

You likely come from motion design, video editing, or AI-native content creation, with a real eye for camera language, cinematography, and storytelling through movement. What matters most is your ability to prompt, iterate, and direct AI tools toward premium, cinematic output
3–7 years in motion design, video production, or AI content creation, with a portfolio that demonstrates cinematic storytelling ability
Direct experience using AI image-to-video platforms (Runway, Luma, Veo, Kling, Adobe Firefly, or equivalent) to produce finished content
Background in real estate, architecture, hospitality, or luxury lifestyle is a strong advantage
Experience producing content for sales programs, marketing campaigns, or investor presentations
Hands-on proficiency with AI generation platforms: Runway Gen-4/4.5 (Motion Brush, camera controls), Luma Dream Machine Ray3, and/or Google Veo 3.1
Video assembly and finishing in Adobe Premiere Pro, After Effects, CapCut Pro, or equivalent
Ability to work from architectural renders, drawings, and site plans as input references
Strong eye for composition, light, camera motion, and what makes aerial/drone content feel premium
Presentation design – comfortable building decks in PowerPoint or Keynote that combine motion content, renders, and brand copy
Basic understanding of social media formats and specs for Instagram, LinkedIn, and YouTube

Physical Requirements:

Office environment – sitting/working at desk/computer in a shared office space and/or remote working from home

Compensation:

Pay Range: $85,000 – $120,000

Vacancy Status:

New Vacancy

Why Join Great Gulf?

Opportunity to work for a leading real estate development company
Exciting projects and challenging opportunities to develop high-profile residential, commercial, and mixed-use developments.
Competitive salary and benefits package
Dynamic and collaborative work environment
Commitment to sustainability and social responsibility

Interested?
We encourage you to apply even if you don’t meet every qualification. If you’re the right candidate, we’ll support your growth and help you learn along the way.
Apply today and help us build what’s next.