AI Lead Specialist (Brand and Marketing strategist)

JD

Role: Permanent with Client

Focus: Singapore-based, with a regional APAC remit. The role works across lines of business and reports into the newly formed initiative squad in Insurance industry.

AI Search & Discovery Strategy

· Define strategy for visibility and brand authority in AI-mediated search environments - covering large language model outputs, AI Overviews, conversational search, and emerging agentic discovery surfaces

· Translate that strategy into content, structured data, and channel decisions that position as a credible, cited and preferred brand in AI-generated responses

· Monitor the rapidly shifting landscape of AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization)and keep approach ahead of the curve

· Work with markets across APAC to localize and implement, accounting for significant variation in search behavior and AI adoption across the region

AI-Native Marketing Operations

· Identify and pilot agentic workflows that meaningfully change how the marketing function operates - from content creation and campaign planning to insight generation and performance marketing and reporting

· Work hands-on with developers, marketing technology teams and external partners to scope, test and implement tools - not just advise on them

· Build internal capability and confidence around AI tools across APAC marketing teams, acting as a practitioner-advocate rather than a theorist

· This role Is NOT a traditional SEO or performance marketing role. It’s not a purely strategic advisory role - there is a clear expectation of hands-on delivery and implementation. It’s not a team leadership role at the outset, though that may evolve as the initiative scales

Requirement

· Demonstrable experience in search strategy in the context of generative AI - has thought seriously about how LLMs surface brands and has tested or implemented approaches in response

· Hands-on familiarity with AI tools relevant to marketing - not just awareness, but actual use and experimentation

· Strong strategic instinct: can frame an ambiguous problem, develop a point of view, and communicate it credibly to senior stakeholders

· Comfortable operating in as quad/project model - this is not a conventional marketing role with a fixed scope; it requires comfort with building the plane while flying it

· APAC fluency - understands that this is not a homogenous region and can navigate differences in digital behavior, platform mix and market maturity

· Experience in understanding the trust and regulatory dimensions that shape how the category behaves in AI environments

· Has worked in or closely with a product or technology team - can speak both languages

· Has built or contributed to agentic workflow implementations, not just evaluated them