AI Marketing & Brand Execution Lead

Job Title: AI Marketing & Brand Execution Lead
Work Hours: Full-Time (40 hours/week)
Schedule/Timezone: 8 flexible hours daily (aligned with store hours: 11:00 AM – 7:00 PM CST)
Pay: $10.00 - $15.00/hr USD

Overview
Are you an agile, creative marketing professional skilled at translating high-level AI marketing strategies into vibrant digital and physical campaigns that drive retail growth?
We are partnering with a growing retail brand dedicated to delivering exceptional products and personalized customer experiences. Built on a culture of brand innovation, continuous growth, and operational agility, the business relies on dynamic marketing execution to engage its community both online and in-store. In this remote role, you will take full ownership of marketing projects from initial concept through final rollout—working directly with executive leadership and local store personnel to bring campaigns to life.

Key Responsibilities
- Translate AI-generated marketing strategies into actionable digital, social, and physical campaign assets.
- Design digital graphics, printed promotional flyers, store window banners, and point-of-sale retail signage.
- Manage the visual brand presence across channels, curate engaging social media content, and execute customer retention initiatives.
- Coordinate directly with local store personnel to gather product details, high-quality photos, and region-specific promotional needs.
- Maintain comprehensive project timelines and proactively resolve task dependencies across team members.
- Direct and manage the smooth handoff and workflow transition with an existing external agency.
- Track, analyze, and report on marketing activities and campaign ROI directly to executive leadership.

Must-Have Requirements
- Proven experience independently managing end-to-end marketing execution for retail or small business brands.
- Demonstrated capability to organize, prioritize, and complete complex multi-channel projects without ongoing supervision.
- Strong written English communication skills for customer-facing copy and internal cross-team coordination.
- Ability to rapidly learn and leverage AI tools and graphic design platforms to execute brand strategies efficiently.
- Practical experience managing physical retail marketing collateral and maintaining visual brand presence.
- Ability to work a full-time, 40-hour weekly remote schedule aligned with US business hours.

Nice-to-Have Requirements
- Background or interest in the pet care, pet nutrition, or specialized retail industries.
- Prior experience managing agency transitions, handoffs, or third-party vendor relationships.

Why Join Us?
This position offers full remote flexibility paired with complete ownership over dynamic, end-to-end marketing campaigns. You will work directly with company leadership, expand your expertise with cutting-edge AI marketing tools, and see the immediate impact of your work on store engagement and customer growth. If you are a proactive marketing lead who thrives on creative execution, design, and brand leadership, we would love to connect with you.

Location: Remote - GMT-07:00 to GMT-05:00

Skills required for this job:

• Artificial intelligence tools
• Brand management
• Graphic design
• Marketing
• Pet care
• Project management
• Retail marketing
• Vendor management