AI Powered Marketing Officer

AI-Powered Marketing Officer

Job Summary
The AI-Powered Marketing Officer will lead the execution of digital marketing and brand-building initiatives while using AI tools to improve content creation, audience engagement, lead generation and marketing efficiency. The role requires someone who understands traditional marketing fundamentals but can confidently use AI to work smarter, analyze performance and produce high-quality campaigns across multiple platforms.

Key Responsibilities

• Develop and execute marketing campaigns across LinkedIn, Instagram, Facebook, TikTok, email and other relevant channels.
• Use AI tools to support content ideation, copywriting, campaign planning, audience research, content repurposing and marketing analysis.
• Create and manage monthly content calendars aligned with business objectives, promotions and events.
• Develop engaging social media content, including captions, short-form video concepts, promotional materials and campaign messaging.
• Monitor campaign performance, engagement, leads and conversions and recommend improvements based on data.
• Support lead-generation campaigns designed to convert audiences into paying customers.
• Manage and grow the organization's online presence and brand visibility.
• Conduct competitor, market and audience research using traditional and AI-assisted methods.
• Support email marketing campaigns, customer segmentation and follow-up strategies.
• Coordinate marketing for events, workshops, webinars, launches and promotional campaigns.
• Maintain consistent brand voice, messaging and visual standards across platforms.
• Test new AI tools and marketing approaches and recommend opportunities to improve productivity and results.
• Prepare monthly marketing performance reports highlighting results, insights and recommended actions.

Qualifications & Experience
Bachelor's degree in Marketing, Communications, Business, Digital Marketing or a related field preferred, with approximately 2–4 years of relevant marketing experience. Strong digital and social media marketing skills are required, along with practical experience using AI tools such as ChatGPT, Claude, Gemini, Canva AI or similar platforms. Experience with email marketing, analytics, content creation and lead generation would be an asset.

Key Competencies
Digital Marketing | AI-Assisted Marketing | Content Strategy | Social Media Management | Lead Generation | Copywriting | Campaign Management | Marketing Analytics | Canva | Email Marketing | Brand Management | Creativity | Communication