Alliance GTM Lead, Adobe - Content Supply Chain
Who We Are
VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2026, VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
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Title: Alliance Solution Lead, Adobe - Content Supply Chain
Job Posting Titles: GTM Solution Lead - Adobe Alliance
Solution Focus: WPP Open / Content Supply Chain (CSC)
Region/Scope: Global
The Opportunity
VML Enterprise Solutions is building differentiated joint GTM offerings at the intersection of WPP Open and Adobe's Digital Experience toolset. We're looking for an experienced solution leader to own the development and go-to-market strategy for Content Supply Chain (CSC) solutions—starting with US market focus and expanding globally over time.
This is a solution leadership role focused on building joint offerings, guiding client implementations, and enabling co-sell motions. You will work at the intersection of WPP's proprietary platforms and Adobe's DX capabilities to create packaged solutions that address enterprise content challenges. Your work will shape how VML and Adobe go to market together on content transformation.
You will guide VML's "Customer Zero" integration efforts, develop referenceable solution patterns, and advise sales teams on positioning and co-sell strategies. This is a foundational role that will define how VML differentiates in the Adobe ecosystem through WPP Open capabilities.
Role Summary
Core Identity: Own the development and go-to-market strategy for joint WPP Open/Adobe Content Supply Chain solutions. Guide integration for VML Customer Zero, build packaged offerings, and enable co-sell motions with Adobe field teams.
Role Framework: This role operates across four primary motions:
- Solution Development (35%): Build joint GTM offerings combining WPP Open and Adobe DX capabilities
- Client Advisory (25%): Guide Customer Zero implementation and advise on client solution design
- Co-Sell Enablement (25%): Enable VML and Adobe sales teams on CSC positioning and use cases
- Market Development (15%): Develop thought leadership and market presence for CSC solutions
Accountability: You are accountable for solution readiness, pipeline influence through CSC offerings, and successful Customer Zero outcomes. Success is measured by solution adoption, deal influence, and market differentiation.
Core Responsibilities
Solution Development (35%)
- Define and build joint solution offerings combining WPP Open and Adobe DX (AEM, Workfront, GenStudio, Firefly)
- Develop solution architecture patterns for Content Supply Chain implementations
- Create packaged offerings with clear scope, pricing frameworks, and delivery approaches
- Collaborate with WPP Open product teams on integration requirements and roadmap
- Document solution specifications and technical requirements
Client Advisory & Customer Zero (25%)
- Guide VML's Customer Zero implementation as reference for CSC solutions
- Advise client teams on solution design and implementation approach
- Participate in executive briefings and solution workshops with key prospects
- Develop referenceable case studies and proof points from implementations
- Provide technical guidance on complex integration scenarios
Co-Sell & Market Enablement (40%)
- Enable VML sales teams on CSC solution positioning and qualification
- Advise on co-sell motions with Adobe field teams
- Coordinate with Adobe alliance team on joint GTM planning
- Develop sales tools, battle cards, and discovery guides
- Contribute to marketing content, thought leadership, and event presentations
- Represent VML at Adobe events and industry conferences
Technology & AI Expectations
Deep fluency in partner AI/ML offerings (e.g., GenAI, automation, intelligent document processing). Lead development of AI-augmented solution offerings. Use company-approved AI tools to accelerate solution development, market analysis, and GTM content creation.
Team Leadership & Management
Accountability: Accountable for cross-functional outcomes on GTM and solution development. Success depends on ability to influence and align multiple stakeholders.
Leadership Expectations: Guide solution engineers and cross-functional teams on solution positioning and GTM execution. Influence internal investment decisions through business cases and market analysis. Build cross-functional alignment on alliance solution strategy.
Management Scope: Matrixed leadership; provides direction to solution engineers and guides cross-functional teams on GTM execution. Influences without direct authority across sales, marketing, delivery, and partner organizations.
Success Metrics
- Solution offerings defined and market-ready
- Customer Zero implementation completed and referenceable
- Pipeline influenced through CSC positioning ($XM target)
- Sales enablement delivered (teams trained, materials created)
- Adobe co-sell engagement on CSC opportunities
Qualifications
Required
- 12-15+ years of experience in enterprise technology, with deep expertise in content management, DAM, or marketing operations
- Strong understanding of content supply chain challenges and enterprise content workflows
- Experience with Adobe Experience Cloud (AEM, Workfront, or related solutions)
- Track record of building and taking solutions to market
- Ability to translate technical capabilities into business value propositions
- Strong executive presence and ability to lead client workshops
- Background in professional services, consulting, or enterprise software
Preferred
- Experience with WPP Open or similar enterprise content platforms
- Prior Adobe partner ecosystem experience
- Familiarity with Adobe GenStudio, Firefly, or AI-powered content tools
- Experience building joint GTM offerings with technology partners
- Background in agency or holding company environments
- Bachelor's degree; MBA or technical degree a plus
Role Positioning
This is a solution leadership role—not a quota-carrying sales role, delivery lead, or back-office alliance manager. You will be client-facing and partner-facing, shaping how VML differentiates through WPP Open + Adobe capabilities. Success requires deep solution expertise, GTM acumen, and the ability to influence both internal teams and external partners.
About VML Enterprise Solutions
VML Enterprise Solutions is a global leader in technology-driven transformation, combining deep industry expertise with strategic alliances across AWS, Google Cloud, Adobe, Microsoft, Salesforce, and an expanding ecosystem of platform and data partners. As part of WPP, we bring unmatched capabilities in customer experience, commerce, and data—helping the world’s leading brands reimagine how they connect with consumers through the intelligent application of technology.
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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