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Alliance Marketing Specialist

Open 32d posting dated 2 weeks ago
Title: Alliance Marketing Specialist
Location: Remote
Duration: 5 months
Rate: $46-$52, DOE Responsibilities:
  • End-to-End Event Management: Lead the strategy, planning, and execution for a variety of in-person and virtual events, managing all workstreams from conception to post-event measurement and reporting
  • Demand & Lead Generation: Develop and execute multi-channel demand generation campaigns, leveraging tactics such as content syndication, paid social media, and webcasts to attract and nurture qualified leads
  • Content Creation & Execution: Create and refine a range of marketing assets, specializing in short-form copy for social media posts, email campaigns (invitations, follow-ups), and other promotional materials
  • Project Management: Juggle multiple projects simultaneously in a fast-paced environment, ensuring the timely delivery of high-quality marketing deliverables while navigating ambiguity with initiative
  • AI-Enhanced Marketing: Effectively utilize AI tools effectively as a "Human in the Loop" to innovate and improve marketing content and processes.
  • Stakeholder Collaboration: Serve as a strong communicator and team player, working effectively with internal teams and stakeholders to achieve campaign objectives.
Qualifications:
  • A minimum of 5 years of demonstrable experience in a B2B marketing role, preferably within a technology company or a professional services firm.
  • Bachelor's degree in Marketing, Communications, or a related field
  • Proven experience in project management with a track record of delivering high-quality content and campaigns on schedule
  • Strong expertise in executing digital and social marketing campaigns
  • Exceptional writing, grammar, and editing skills, with the ability to create compelling short-form marketing copy
  • Proficient in the Microsoft Office suite of products (Word, Excel, PowerPoint)
  • A positive, flexible attitude with a sense of urgency and the ability to learn and adapt quickly
Preferred Skills:
  • Knowledge of CRM and marketing automation platforms (e.g., Salesforce, Marketing Cloud, Optimizely) is a significant plus.
  • Prior experience in alliance or partner marketing is highly desirable.
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