Amazon Brand Manager

Key Responsibilities

Amazon Account Management

• Own end-to-end Amazon strategy across a portfolio of eCommerce brands

• Oversee catalog management, listings, SEO, content health, and A+ content

• Identify growth opportunities across ASINs, categories, and keyword targets

• Lead regular performance reviews and check-ins with clients
  
  

Amazon Advertising & Media Buying

• Plan, execute, and optimize campaigns across Sponsored Products, Brands, and Display

• Continuously test bidding strategies, keyword segmentation, and campaign structures

• Monitor and adjust budgets, bids, and creative based on performance and ROAS targets

• Collaborate with internal media buyers when needed, while owning client-facing strategy
  
  

Reporting & Analysis

• Build and deliver weekly/monthly reports with clear insights and action steps

• Track key metrics: TACoS, ROAS, CTR, CVR, ACoS, and Organic Rank

• Use tools like Amazon Brand Analytics, Helium 10, DataHawk, or other preferred dashboards
  
  

Client Relationship Management

• Serve as the primary point of contact for multiple eCommerce clients (3–6 at a time)

• Translate complex performance data into actionable client strategies

• Deliver on client goals while managing expectations, timelines, and budgets

• Collaborate with creative, operations, and PPC teams internally
  
  

Required Skills

• 3+ years managing Amazon Seller Central (experience with Vendor Central is a plus)

• Proven experience managing Amazon Advertising (PPC) accounts directly

• Strong understanding of catalog structuring, keyword strategy, and FBA operations

• Experience managing multiple client accounts or working in an agency environment

• Excellent communication and client-facing skills

• Strong attention to detail with the ability to synthesize data into clear insights

• Proficiency with analytics tools (e.g., Brand Analytics, Search Query Performance, Helium 10, Jungle Scout, etc.)
  
  

Desired Qualifications

• Experience with international marketplaces (e.g., CA, UK, EU, AU)

• Experience using bulk file uploads or flat files

• Familiarity with creative tools or content strategy (images, A+ design, videos)

• Exposure to DTC ecosystems beyond Amazon (Shopify, Meta Ads, etc.)