Amazon Focus Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an Amazon Focus Manager based in India.

As an Amazon Focus Manager, you will take end-to-end ownership of the performance, growth, and profitability of a dedicated portfolio of 10–20 priority products across major European Amazon marketplaces. You will combine data-driven decision-making, advanced marketplace optimisation, and strategic advertising management to maximise revenue and bottom-line profit. Working across Germany, France, Italy, and Spain, you will optimise product listings, manage advertising campaigns, and monitor market trends to strengthen product visibility and competitiveness. You will have the autonomy to manage substantial advertising budgets, test new strategies, and make commercially impactful decisions. Collaborating with creative specialists and product teams, you will turn market insights into effective product positioning and growth opportunities. This fully remote role offers a results-oriented environment where analytical thinking, ownership, and measurable business outcomes are central to success.

• Product Portfolio Ownership: Take full operational and commercial responsibility for a portfolio of 10–20 priority products across Amazon Germany, France, Italy, and Spain. Manage established bestsellers and promising new launches, treating each product as an individual profit centre with clear performance objectives.
• Amazon SEO and Listing Optimisation: Conduct keyword research, analyse search volumes, optimise product titles, descriptions, backend search terms, and other listing elements to improve organic visibility and ranking. Identify opportunities to strengthen conversion rates and product discoverability.
• Advertising Campaign Management: Build, launch, monitor, and optimise Amazon Sponsored Products and Sponsored Display campaigns. Apply a structured bidding strategy, using higher initial bids where appropriate to accelerate ranking before adjusting campaigns based on performance data and profitability.
• Advertising Budget and Profitability: Manage advertising budgets starting at approximately €10,000 per month, with the potential to scale investment as products demonstrate profitable growth. Monitor advertising cost of sales (ACoS), revenue, conversion rates, and net profit to maximise return on advertising spend and overall commercial performance.
• Performance Analysis and Reporting: Track product-level KPIs, interpret marketplace data, identify performance trends, and translate findings into actionable optimisation strategies. Use structured analysis to evaluate campaign effectiveness, product profitability, and opportunities for improvement.
• Inventory and Stock Management: Monitor daily sales velocity, forecast inventory requirements, and calculate replenishment run rates for assigned products. Coordinate inventory planning to minimise stockout risks and maintain sales continuity.
• Competitor and Pricing Intelligence: Monitor competing brands, pricing strategies, customer reviews, and market positioning. Assess price elasticity, identify listing weaknesses and margin opportunities, and adjust advertising and positioning strategies to maintain competitiveness.
• New Product Opportunity Identification: Analyse search demand, marketplace trends, competitor performance, and customer review gaps to identify promising product opportunities. Prepare structured, data-backed recommendations and briefs for the product development team.
• Creative Strategy and Collaboration: Work closely with in-house photographers and graphic designers to develop compelling product imagery, infographics, and A+ Content. Provide clear creative briefs based on customer insights, product benefits, and conversion barriers.
• Tools and Process Improvement: Use marketplace analytics and research tools to improve decision-making and operational efficiency. Test new tools and approaches, evaluate their return on investment, and recommend adoption when they deliver measurable value.
• Independent Execution and Communication: Manage priorities autonomously, maintain clear performance expectations, communicate results directly to the relevant team lead, and ensure that product-level decisions are supported by reliable data and structured reasoning.

Requirements

• Education and Professional Background: A completed university degree or an equivalent professional background in business, analytics, e-commerce, marketing, or a related field.
• Analytical and Commercial Mindset: Strong numerical and analytical skills, with the ability to interpret complex data, evaluate profitability, identify trends, and make evidence-based decisions. A structured, fact-driven approach to problem-solving is essential.
• Spreadsheet Expertise: Advanced practical proficiency in Microsoft Excel or Google Sheets, including pivot tables, lookup functions, data manipulation, performance tracking, and analysis of large datasets.
• Amazon Marketplace Experience: Hands-on experience with Amazon Seller Central and a solid understanding of marketplace operations, product listings, sales performance, and account management.
• Amazon Advertising and PPC: Practical experience creating, managing, and optimising Amazon PPC campaigns, including Sponsored Products and Sponsored Display. Understanding of bidding strategies, budget allocation, ACoS, conversion metrics, and advertising profitability is highly desirable.
• SEO and Listing Optimisation: Familiarity with keyword research, search volume analysis, organic ranking strategies, listing optimisation, and conversion-focused product content.
• European Marketplace Knowledge: Experience working with Amazon marketplaces in Germany, France, Italy, or Spain is a strong advantage. Understanding regional customer behaviour, competitive dynamics, and localisation requirements will be beneficial.
• Market Research and Analytics Tools: Familiarity with tools such as Helium 10, Amazon Brand Analytics, and AI-powered research tools, including ChatGPT, to support keyword analysis, competitor research, and product opportunity identification.
• Financial and Performance Management: Ability to analyse advertising expenditure, revenue, margins, and product-level profitability. Experience managing substantial advertising budgets and scaling campaigns based on measurable results is advantageous.
• Inventory and Forecasting Skills: Understanding of sales velocity, replenishment planning, inventory forecasting, and stock availability management.
• Autonomy and Accountability: Highly self-directed, organised, and dependable, with strong time management, punctuality, and a proactive approach to identifying and resolving problems.
• Communication and Collaboration: Able to communicate analytical findings clearly, prepare structured recommendations, and work effectively with creative, product, and e-commerce stakeholders in a remote environment.
• Continuous Improvement: Curious and commercially minded, with a willingness to experiment, evaluate new tools, challenge assumptions, and continuously refine strategies based on results.

Benefits

• Fully Remote Work: Work remotely from India, with flexibility to organise your work within the expectations of a performance-driven role.
• Ownership and Autonomy: Take direct responsibility for a focused product portfolio and make meaningful decisions that influence commercial performance and profitability.
• Significant Advertising Budgets: Manage advertising investment starting at approximately €10,000 per month, with opportunities to scale budgets as results justify increased investment.
• Dedicated Creative Support: Collaborate with in-house photographers and graphic designers who execute creative briefs, allowing you to concentrate on analytics, optimisation, and strategy.
• Flexible Analytics Tooling: Opportunity to test, benchmark, and introduce new research and analytics tools when their potential return on investment is demonstrated.
• Direct Communication: Clear expectations, direct reporting to the Amazon team lead, and a streamlined decision-making structure with minimal bureaucracy.
• International Marketplace Exposure: Develop expertise across major European Amazon marketplaces and gain experience managing products in multiple countries.
• Professional Growth: Strengthen your skills in e-commerce strategy, marketplace analytics, advertising optimisation, and commercial performance management.