Amazon Marketing Manager

Responsibilities:

· Store Listings/Optimization

o Own the Amazon store experience for Bowers & Wilkins across US, Canada and our international markets

o Continually optimize the existing brand store, product pages and A+ content to drive traffic and sales for existing and new products

o Partner with brand team to develop messaging and brand assets compliant with brand guidelines and Amazon standards

· Promotion

o Apply PPC best practices for Amazon Sponsored Product ads

o Set up new product promotions for every new product release

o Execute vine and influencer marketing in partnership with PR team

o Assist sales manager with development of product promotion plan

o Develop Amazon marketing strategy in partnership with marketing and sales leadership

o Partner with digital and brand marketing to develop and execute AMS and AMG advertising strategy

· Account Management

o Regularly refresh content for existing products

o Maintain relationships with Amazon buyers

o Work closely with internal departments - Sales, Operations, Brand Marketing, as well as Customer Service for feedback and input.

o Create, track, and reconcile shipments to Amazon Fulfillment Centers

· Analytics

o Monitor, analyze and report on performance metrics, sales, marketing performance, and pricing with a regular frequency in order to allocate spend to best performers

o Analyze digital sales performance metrics, modifying plans as needed to deliver against targets

o Report ROI analysis, campaign tracking, web stats, pricing reports, competitive analysis, promotion analysis and new SKU checks on a weekly basis.

Requirements:

· 3+ years managing & selling products on Amazon Vendor Central & Seller Central

· Working understanding of both AMS and AMG

· Strong communication skills, both oral and written

· Experience managing and updating the online product catalog, including setting up new products and promotional items and maintaining product and category pages data analysis, performance trends, etc.

· Strong analytical and quantitative skills; able to make data-based decisions

· Hands-on and very entrepreneurial mindset who’s comfortable in high-paced startup environments and can manage a lean team to drive results.

· Appreciation and understanding of consumer psychology and its impact on new product adoption.

· Bachelor’s degree

Bowers & Wilkins Benefits:

• Beautiful office in sunny Redwood city, steps away from the Caltrain station
• Stock
• Health Insurance
• Dental Insurance
• 401(k) Plan
• Discounted premium products from B&W
• Amazing and supportive team environment

All your information will be kept confidential according to EEO guidelines.