Amazon Marketplace Manager

An individual must be able to perform each essential duty satisfactorily.

SUMMARY:

We are growing rapidly and looking for an Amazon Marketplace Manager to join our Digital Marketing team and lead the management, growth, and optimization of our Amazon marketplace presence. In this role, you will be directly responsible for the presence and performance of key Renfro brands on this highly visible and important channel.

You will oversee brand presentation, product listings, content, promotions, and advertising, while using sales and performance analytics to optimize marketplace results and drive growth. You will also help manage the relationship with Amazon, collaborate closely with Brand Marketing, Planning, Operations, Customer Service, and eCommerce partners, and support key marketplace and fulfillment activities. This is a highly visible role with significant responsibility and autonomy, giving you the opportunity to directly influence sales and business performance while partnering with a shared analyst resource for additional support.

This position reports to the VP of eCommerce and is based in our Winston-Salem, NC office, with a hybrid schedule of three days in the office and two days remote.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Store Listings/Optimization

• Own the Amazon store experience for Renfro’s US business.
• Continually optimize the existing brand store, product pages, and A+ content to drive traffic and sales for existing and new products
• Partner with brand team to develop messaging and brand assets compliant with brand guidelines and Amazon standards.

Marketing and Promotion

• Apply PPC best practices for Amazon Sponsored Product ads.
• Set up product promotions for key season including Prime Day and holidays.
• Develop Amazon marketing strategy in partnership with AMG, Renfro brand marketing and other functional areas as needed.

Working with eComm specialists, co-manage relationship with Amazon and other eComm retailers

• Regularly refresh and optimize content for existing products and drive content needs for new products.
• Maintain relationships with Amazon buyers.
• Work closely with internal departments – Planning, Operations, Brand Marketing, as well as Customer Service for feedback and input.
• Create, track, and reconcile shipments to Amazon Fulfillment Centers

Analytics

• Monitor, analyze and report on performance metrics, sales, marketing performance, and pricing with regular frequency in order to allocate spend to best performers.
• Analyze digital sales performance metrics, modifying plans as needed to deliver against targets.
• Report ROAS analysis, campaign tracking, web stats, pricing reports, competitive analysis, promotion analysis, and new SKU checks on a weekly basis, with the Analyst’s support