Ammunition Product Manager

The Company

Built for Heroes and based in Florence, Texas, Staccato is a veteran-led American firearms manufacturer trusted by over 1,800 U.S. law enforcement agencies, including the U.S. Marshals Special Operations Group and the Texas Rangers. Staccato revolutionized competition shooting with the 2011® platform and is now building a comprehensive Ecosystem of subscription services, Ranch experiences, personalization, and community that extends the relationship with every Staccato owner beyond the point of purchase.

The Mission

Staccato’s mission is to proudly serve those who protect and embody American freedoms - ensuring everyday heroes have the reliable tools and the community they deserve. We build not just the best pistols in the world, but the deepest relationships with the people who carry them.

The Vision

Staccato’s vision extends beyond the firearm to a complete, high-performance Ecosystem - a lifetime relationship with every owner built through CARE, Ranch membership, training, personalization, and community. Staccato Ranch exists to unite the Staccato family in celebration of life, liberty, and the pursuit of excellence.

Role Overview

Reporting to the SVP, Consumer Direct, the Ammunition Product Manager owns the consumer-facing commercial layer of Staccato’s ammunition business. This role is entirely distinct from the Director of Ammunition Operations role under the Core Business engine, which owns manufacturing, sourcing, and supply chain. The Ammo PM owns the SKU strategy, pricing architecture, consumer channel roadmap, and CARE ammo replenishment model that deepens the subscription relationship. A subscriber who shoots regularly is an engaged customer who buys Parts, attends Ranch, and renews CARE - round count is the single best engagement proxy in the Staccato Ecosystem.