AN Intern

Job Title: Intern Marketing Automation and Email Nurturing Business Company: Industrial Automation Business (IAB) Location: Hoofddorp, NL Employment Type: Intern (Non-Emp) About the team Omron Industrial Automation Europe supplies machine builders and manufacturers across Europe. Our Digital Marketing and MarCom department runs content, campaigns, social, and demand generation for the EMEA region. We are looking for an intern to own our product nurture emails from start to finish. The assignment When someone downloads content about one of our products, they should hear from us again at the right moment, with something worth reading. You will build these automated drip campaigns in Eloqua, our marketing automation platform, for the products we want to push. You plan the flow, create the content, build the campaign, watch how people respond, and fix what isn't working. The whole chain is yours. AI writes most of the first drafts, so you will use it every day. Your part is steering it and editing the output until it sounds like a person writing to an engineer or a plant manager. You will also research what makes nurture emails work: length, subject lines, structure, calls to action, send timing. Then you read the reports, see which emails get opened and clicked and which get ignored, and rewrite. You won't be alone with Eloqua, but we expect you to get up to speed fast and mostly on your own. Main responsibilities - Flow planning: plan automated drip campaigns that follow up at the right moment when someone downloads content about one of our products. - Campaign building: build and launch these campaigns in Eloqua for the products we want to push, getting up to speed fast and mostly on your own. - AI-assisted content creation: steer AI first drafts and edit them until they sound like a person writing to an engineer or a plant manager. - Research: find out what makes nurture emails work, including length, subject lines, s...