Analyst and Public Relations Marketing Associate
NextLabs® (www.nextlabs.com) is the leading provider of information risk management (IRM) software for large enterprises. Our customers include many prominent enterprises in Aerospace& Defense, Financial Services, and High-Tech Manufacturing and Engineering industries. NextLabs partners with industry leaders such as SAP, Microsoft, IBM, HCL Axon, and CSC to deliver industry-focused solutions to meet customers' governance, risk, and compliance requirements.
As our business continues to grow, we need to refine our marketing approach to meet the needs of an expanding client base in the face of increasing competition.
Responsibilities include:
- Cultivate and maintain strong, strategic relationships with key industry analysts
- Develop and execute AR programs aligned with corporate objectives and go-to-market plans
- Prepare analyst briefings and messaging documents
- Schedule and manage analyst briefings, inquiries, strategy sessions, and advisory days to ensure accurate and positive coverage
- Create tailored materials for analysts and leverage their insights to inform product positioning, messaging, and competitive strategy
- Write press releases and executive quotes
- Response to media inquiries with on-brand soundbites
- Develop FAQs, fact sheets, and talking points
- Collaborate with marketing to shape campaign narratives
Requirements:
- Bachelor's degree in marketing, communications, business, or a related field
- Experience in marketing messaging and developing messaging architecture
- Experience in analyst relations and PR
- Proficient in use of social media platforms, management tools, and analytics
- Able to write about technical topics to an uninformed audience
- Experience with implementation and use of email campaign management tools
- Experience writing in longform and blog style format
- Proficient knowledge of SEO and SEM
- Demonstrable graphic design skills (Illustrator, Photoshop, InDesign, and Canva)
- Willingness to learn how to use new tools and programs
Interested candidates may send resume to jobs.sg@nextlabs.com or use our online form