Analyst, Digital Marketing
Analyst, Digital Marketing
Location: Remote, but must be local to CUL, CUP, NYC, or SEA
Schedule: 40 hours
Duration: 12 months
Pay: $39-$41.04 DOE
The Planet Group is looking for an Analyst, Digital Marketing to join our well-known Fortune 500 client on a 18-months contract, working Hybrid on-site T-W-Th in Culver City, Cupertino, or NYC.
Analyst, Digital Marketing | Qualifications:
- Bachelor's degree or equivalent
- 1-3 years of experience in data analytics, marketing analytics, data science, or a related field
- Ability to effectively communicate with social, creative, marketing, advertising, and data science teams, as well as relevant stakeholders
- Demonstrates a strong understanding of statistical concepts and methods
- Proficient in Excel/Numbers
- Strong understanding of social metrics across key platforms, including but not limited to Instagram, TikTok, YouTube, X, and Facebook
- Ability to analyze content performance across total, paid, and organic channels
- Proficient in social listening, competitive analysis, and audience/consumer insights tools
- Ability to write and query code in SQL
- Proficiency in Python or R for data analysis
- Familiarity with SEO metrics and performance data
- Experience creating and maintaining marketing taxonomies
Analyst, Digital Marketing | Description:
- Build, maintain, and optimize data-driven models (including experimentation frameworks, forecasting algorithms, and machine learning models) to improve campaign performance, identify trends, and optimize products.
- Assess business needs and translate model outputs into clear, actionable insights and reporting for marketing and product teams, while developing performance benchmarks across digital marketing channels.
- Create, maintain, and automate content taxonomies, leveraging them for attribution and performance analyses.
- Apply NLP and topic modeling to analyze digital consumer feedback and sentiment for first-party services and competitive insights.