Analyst (Social Media)
The role plays a critical part in building our brand in the digital space through the day-to-day management of KPMG Canada’s official social media channels including (but not limited to) LinkedIn, Twitter, Instagram YouTube.
Community Management
Schedule posts, monitor and respond to basic inquiries posted to official KPMG social media accounts.
Collect and deliver insights from the social media conversation back into KPMG.
Social Media Monitoring
Use the social media monitoring tools for the early identification of emerging industry trends, potential threats and opportunities, providing feedback and alerts.
Collaborate with Social Media Community Coordinator on development of campaign and program-based social media monitoring reports for Canada marketers and communicators.
Research
Scan social media communities for engagement opportunities for KPMG senior leaders.
Skim through the competitor's social media channels and share a report highlighting the posts performance and key topics.
Collect insights from social conversations that could be used to inform the development of engaging social media content.
Social Media Reporting
Development of monthly analysis report within agreed timeframe and with complete accuracy
Produce and deliver social media flash alert on a timely basis for marketers and other stakeholders
Risk Management
Ensure compliance with Risk policies and process in content posting and response.
Early identification of potential risk issues that may impact the KPMG brand and ensure that relevant stakeholders are immediately engaged, and appropriate response mechanisms are used.
Ensure quality standards and guidelines are being properly and consistently adhered to.
This role is for you if you have the below
Educational qualifications
Graduate / Post Graduate in relevant field
Work experience
The candidate must have to 0-1 year of relevant experience in managing social media communities for B2B or B2C companies.
Mandatory technical & functional skills
Project and Team management exposure
Credible record of operating as part of a team
Experience in the measurement and analysis of social media and/or website performance.
Excellent written communication and data interpretation skills to prepare and present
Preferred technical & functional skills
Strong organizational skills and attention to detail.
Post-secondary degree or diploma in Marketing or Digital Marketing.
Proficient in Microsoft Excel, PowerPoint and Word.
Proficiency in French is an asset.
Familiarity with generative AI and AI agents
Key behavioural attributes/requirements
Excellent / strong English communication skills (written and spoken)
Excellent attention to detail is a must
A professional and organized approach to work and a strong team player
Strong interpersonal skills and experience working in a team
Working to strict deadlines and flexibility in time management
Drive and commitment to deliver a high-quality service to the KPMG network
Excellent written communication and data interpretation skills, to prepare and present concise reports with actionable insights and recommendations
Strong influencing and communication skills to act professionally, calmly and persuasively when dealing with key internal stakeholders
Comfort with wide variety of cultural differences and skill sets and ability to work a flexible schedule to interact with colleagues in other time zones around the world
Content publishing:
Uploading documents, content and links to the external website
Working within agreed SLAs
Uploading content assets and creating web pages accordingly
Uploading and amending imagery as required
Making bulk content and metadata changes
Building pages according to KPMG design standards and incorporating content as required
Applying metadata to uploaded content and content assets
Assisting the digital marketing team with data collection and reporting
Preferred technical & functional skills
- AEM 6.5/ AEM Cloud
- Familiarity with generative AI and AI agents
- Not mandatory but good to have knowledge of HTML and CSS
- Good understanding and experience of other content management systems a plus
- Competent knowledge of SEO, usability and web accessibility principles
Educational qualifications
Bachelor’s degree in Computer Science or similar area of study.
Work experience
The candidate must have to 0-1 year of relevant experience in a similar role, particularly in a professional services firm/IT company/internal portal/content teams within key technology companies/procurement function.
Project and Team management exposure
Credible record of operating as part of a team
Problem solving skills; ability to drive through to an outcome in circumstances of complexity and ambiguity.
Goal driven - should be focused on helping clients meet their requirements.
Key behavioural attributes/requirements
Excellent / strong English communication skills (written and spoken)
Excellent attention to detail is a must
A professional and organized approach to work and a strong team player
Strong interpersonal skills and experience working in a team
Working to strict deadlines and flexibility in time management
Drive and commitment to deliver a high-quality service to the KPMG network
Excellent written communication and data interpretation skills, to prepare and present concise reports with actionable insights and recommendations
Strong influencing and communication skills to act professionally, calmly and persuasively when dealing with key internal stakeholders
Comfort with wide variety of cultural differences and skill sets and ability to work a flexible schedule to interact with colleagues in other time zones around the world