Analytical Lead, Retail Marketplaces
Summary
Leads data-driven advertising solutions for major retail clients by analyzing performance, designing experiments, and advising on Google's ad products to optimize business growth.
US: $108000 - $155000 (USD) + 40% bonus target + equity + benefits
Learn more about benefits at Google.
- Develop and own analytical modeling for key client/partner projects, apply and/or customize analytical tools (e.g., dashboards) and frameworks to identify opportunities, and develop solutions to optimize client/partner business and maximize the use and effectiveness of Google products.
- Design experimentation roadmaps that clearly demonstrate how Google media investments drive tangible business growth for our clients. Blend deep analytical with real-world business context to maximize success.
- Develop and nurture trusted client relationships, acting as an advisor to guide clients through complex measurement issues and influence media optimizations.
- Surface insights by transforming large datasets into actionable market analyses that reveal new avenues for business expansion.
- Own the sales cycle for key measurement and testing capabilities to drive incremental customer outcomes and adoption of Google's solutions.
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 5 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.
Preferred qualifications:
- Experience with marketing measurement and attribution techniques (e.g., offline measurement, MMM, MTA, attribution) and Google advertising products (e.g., Google Ads, Google Analytics, Google Marketing Platform, etc).
- Experience influencing data science , engineering and marketing teams, as well as C-suite/executive level executives.
- Experience uncovering compelling insights, building narratives, and scaling thought leadership.
- Knowledge of measurement capabilities, including MMM, incrementality, LTV modeling and brand measurement.
- Excellent project management skills across multiple stakeholders.
- Strong written and verbal communication skills with comfort delivering simple and compelling stories to audiences of all levels.